{"id":1043,"date":"2010-08-03T01:55:03","date_gmt":"2010-08-03T01:55:03","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=1043"},"modified":"2010-08-03T01:55:03","modified_gmt":"2010-08-03T01:55:03","slug":"lennon-mccartney-a-lagniappe-and-social-media-muscle","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2010\/08\/lennon-mccartney-a-lagniappe-and-social-media-muscle\/","title":{"rendered":"Lennon & McCartney, a Lagniappe, and Social Media Muscle"},"content":{"rendered":"

Some things just deserve a spotlight. A Twitter friend — @9inchmarketing<\/a> (John, IRL) \u2013 reminded me of this when he introduced me to the Purple Goldfish Project<\/a>. This is an organized effort to draw attention to the existence of Lagniappes (the practice of giving something extra) in the course of everyday business. Herein is one such tale.<\/p>\n

I met Bob Magruder<\/a> more moons ago than either of us care to admit. Chances are, you know him, too; or you know his voice, at least. For more than three decades he\u2019s been the \u201cvoice\u201d of local, regional and national advertising campaigns, as well as the authoritative persuader on promotional, instructional and training videos. You can sample some of his work here<\/a>.<\/p>\n

I was an inexperienced ad guy. He was a pro. From the outset it was clear that Bob employed an approach to his business that set him apart. His \u201ccustomer is the boss\u201d perspective was surprisingly rare among commercial talent the agency worked with. And he always showed up prepared, wanting to give more than was expected to make every project better; but that is not the story.<\/p>\n

Bob\u2019s lagniappe is found in the significant something extra he did \u2013 and continues to do for colleagues, apprentices and out-right competitors.<\/p>\n

Yes\u2026even competitors. For years I watched as one of the busiest and most talented guys in the highly competitive and often cut throat \u201cvoice acting\u201d business would invest in teaching aspiring talent how to take work away from him!<\/p>\n

To be fair, he did sell his instruction from time to time; but, for years I\u2019ve watched him give time and often even foot the bill to help scores of folks trying to make it in the business.<\/p>\n

Now, this isn’t a conventional lagniappe. I don’t remember ever hearing him talk about why he did this. For that matter, he never talked about doing it at all. When he reads this he\u2019ll wonder what the fuss is about, because this was not a strategy or tactical approach. It is born of who he really is, and what he believes in: give clients more than is expected; and give back to an industry that supports you.<\/p>\n

In recent months, while reading, thinking, and writing about the growing impact of social media, I\u2019ve been reminded of Bob\u2019s style. He would talk with anyone, share ideas, wonder about trends, and always welcome a conversation. But it never felt like strategizing. It was, in my view at least, the natural response of a guy that enjoyed conversation and collaboration, was always willing to listen, and from whom you would always get more than you paid for.<\/p>\n

A Lennon-McCartney tune<\/a> on the \u201cLet It Be\u201d collection captures what Bob taught me (and hundreds of others). It is social media\u2019s hidden muscle. \u201cAnd in the end, the love you take is equal to the love you make.\u201d<\/p>\n

Magruder reminds me that nothing is more powerful than sharing with someone. This is the heart and soul of social media.<\/p>\n

Eric Fletcher<\/p>\n","protected":false},"excerpt":{"rendered":"

Some things just deserve a spotlight. A Twitter friend — @9inchmarketing (John, IRL) \u2013 reminded me of this when he introduced me to the Purple Goldfish Project. This is an organized effort to draw attention to the existence of Lagniappes (the practice of giving something extra) in the course of everyday business. Herein is one … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,8],"tags":[571,569,570,572,30],"class_list":["post-1043","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-ericfletcher","tag-lagniappe","tag-lennon","tag-mccartney","tag-muscle","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/1043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=1043"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/1043\/revisions"}],"predecessor-version":[{"id":1044,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/1043\/revisions\/1044"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=1043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=1043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=1043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}