![\"\"](\"http:\/\/www.b2bbloggers.com\/files\/2010\/08\/Peeling-Away-The-Layers-1.jpg\" "\\"onions\\"")
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By nature, I am an analytical person. Growing up, I was that kid in class that was constantly raising his hand, asking more questions and wanting to understand why. I haven\u2019t changed.<\/p>\n
Lee Odden<\/a> of TopRank<\/a> (a personal favorite blog), wrote a great article this week titled, Why Do So Many Companies Suck at Social Media<\/a>?<\/p>\n It really got me thinking. It brought back to mind a wonderful metaphor I learned over 10 years ago during Franklin Covey\u2019s Helping Clients Succeed\u2122 Consultative Sales Training program<\/a>. It goes something like this.<\/p>\n In helping clients, before providing a solution, you need to discover the core of the problem. It\u2019s typically something that is most shielded from view or not yet revealed (the core). As you peeling away each layer (by continually asking, \u201cWhy?\u201d), you learn each of the surface issues until ultimately you are led to the deeper truth revealed at the core. The root cause of the problem.<\/p>\n In Lee\u2019s article, Why Do So Many Companies Suck at Social Media<\/strong>?, he identified a number of the issues (layers of the onion):<\/p>\n And Lee touched on what I see as the deeper truth (the core) in this statement, \u201cCompanies need to figure out what works best for the social channels, media and content that best resonates with their customers.\u201d<\/p>\n But I think it can be said more simply. The core of this onion is:<\/p>\n Let\u2019s be honest, they don\u2019t, at least not at the level necessary to get and keep their customer\u2019s attention<\/strong> and stand out<\/strong>. But to me, that is ok, it\u2019s great actually. Because you can\u2019t fix something until you first understand what the real problem is (the core).<\/p>\n That\u2019s our focus at Make Good Media<\/a>. Helping you through the process of intimately learning your customers and developing strategies to effectively reach them in all the channels they consume media, including the social web.<\/p>\n Tell me what you think. Do you agree me with me? Is that the root of the problem?<\/p>\n Jeremy Victor<\/p>\n ——————————————————————————– \u2022Humanize Your Marketing With Buyer Personas<\/a> Photocredit: Genbug – Flickr Creative Commons<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" By nature, I am an analytical person. Growing up, I was that kid in class that was constantly raising his hand, asking more questions and wanting to understand why. I haven\u2019t changed. Lee Odden of TopRank (a personal favorite blog), wrote a great article this week titled, Why Do So Many Companies Suck at Social … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,173],"tags":[22,322,593,592],"class_list":["post-1088","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-jeremyvictor","tag-b2b","tag-buyer-personas","tag-customers","tag-suck"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/1088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=1088"}],"version-history":[{"count":9,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/1088\/revisions"}],"predecessor-version":[{"id":1097,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/1088\/revisions\/1097"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=1088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=1088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=1088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\nHere are some helpful resources to begin the process of really getting to know your customers:<\/p>\n
\n\u2022Buyer Personas: Where (and How!) to Start<\/a><\/p>\n