{"id":1654,"date":"2010-10-21T11:28:55","date_gmt":"2010-10-21T11:28:55","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=1654"},"modified":"2010-10-21T19:47:56","modified_gmt":"2010-10-21T19:47:56","slug":"how-duct-tape-marketing-legend-john-jantsch-uses-social-media","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2010\/10\/how-duct-tape-marketing-legend-john-jantsch-uses-social-media\/","title":{"rendered":"How Duct Tape Marketing legend John Jantsch uses social media"},"content":{"rendered":"<p>You probably already know John Jantsch from his wildly (and still) popular book Duct Tape Marketing. The book, and the movement it spawned, is based upon simple, back-to-the-basics, marketing systems any business owner to apply TODAY to grow business. John\u2019s taking things a step further in his new book, Referral Engine. He\u2019s a kindred spirit: he starts with a working definition of marketing and then builds a process based upon it.<\/p>\n<p><object id=\"viddler_treypennington_94\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"400\" height=\"267\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"allowNetworking\" value=\"all\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"flashVars\" value=\"f=1&amp;autoplay=f&amp;disablebranding=f\" \/><param name=\"src\" value=\"http:\/\/www.viddler.com\/player\/be6b468\/\" \/><param name=\"name\" value=\"viddler_treypennington_94\" \/><param name=\"flashvars\" value=\"f=1&amp;autoplay=f&amp;disablebranding=f\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed id=\"viddler_treypennington_94\" type=\"application\/x-shockwave-flash\" width=\"400\" height=\"267\" src=\"http:\/\/www.viddler.com\/player\/be6b468\/\" name=\"viddler_treypennington_94\" flashvars=\"f=1&amp;autoplay=f&amp;disablebranding=f\" allowfullscreen=\"true\" allownetworking=\"all\" allowscriptaccess=\"always\"><\/embed><\/object><\/p>\n<p>I especially appreciate where he places social media in the process. Too many of us present social media like it\u2019s a cure-all or the ultimate marketing toolkit. Many have even gone so far as to proclaim the death of direct mail, death of print, death of newspapers, all listing the killer agent as social media.<\/p>\n<p>John has a gorgeously balanced approach. He says, \u201cWhile the notion of community-building online has become a very commonplace practice, the opportunity for community-building offline is richer than ever.\u2026The converged business [the business blending John&#8217;s balance] uses every advance in technology as an opportunity to forge a deeper, more personal relationship with its customers.\u201d<\/p>\n<p>Marketing is a series of decisions and actions. John says, \u201cFor the converged, high-tech, high-touch business, the primary decision filter for every marketing process, customer touch point, and tactic is how technology can make the customer experience more fun, more convenient, more engaging, and more frequent.\u201d<\/p>\n<p>Bravo. It\u2019s not about tools or tactics or even policies and profits. It\u2019s about using everything possible to create something for someone ELSE.<\/p>\n<p>John is as delightful in person as you\u2019d imagine he would be. It was fun to grab a few minutes to talk with him on camera while we were together at Conquer &#038; Grow, hosted by InfusionSoft.<\/p>\n<p>Trey Pennington<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You probably already know John Jantsch from his wildly (and still) popular book Duct Tape Marketing. The book, and the movement it spawned, is based upon simple, back-to-the-basics, marketing systems any business owner to apply TODAY to grow business. John\u2019s taking things a step further in his new book, Referral Engine. He\u2019s a kindred spirit: &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2010\/10\/how-duct-tape-marketing-legend-john-jantsch-uses-social-media\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,54],"tags":[264,798,797,32,655,799],"class_list":["post-1654","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-treypennington","tag-balance","tag-balanced-approach","tag-definition","tag-marketing","tag-process","tag-relationship"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/1654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=1654"}],"version-history":[{"count":5,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/1654\/revisions"}],"predecessor-version":[{"id":1664,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/1654\/revisions\/1664"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=1654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=1654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=1654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}