{"id":21,"date":"2010-01-18T02:09:19","date_gmt":"2010-01-18T02:09:19","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=21"},"modified":"2010-01-18T02:16:39","modified_gmt":"2010-01-18T02:16:39","slug":"welcome-to-the-world-of-agile-social-marketing","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2010\/01\/welcome-to-the-world-of-agile-social-marketing\/","title":{"rendered":"Welcome to the world of Agile Social Marketing!"},"content":{"rendered":"<p>Listening to Rob Katz CEO of Vail Resorts describe their dramatic shift from traditional long horizon glossy high end ad buys, to holding onto the lion&#8217;s share of ad dollars until the right moment, reminds me of the concept of agile manufacturing. <a href=\"http:\/\/www.thesocialcmo.com\/?p=304\">Welcome to the world of Agile Social Marketing!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listening to Rob Katz CEO of Vail Resorts describe their dramatic shift from traditional long horizon glossy high end ad buys, to holding onto the lion&#8217;s share of ad dollars until the right moment, reminds me of the concept of agile manufacturing. Welcome to the world of Agile Social Marketing!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[17,16,18],"class_list":["post-21","post","type-post","status-publish","format-standard","hentry","category-jeffashcroft","tag-agile-marketing","tag-agile-social-marketing","tag-agile-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/21\/revisions"}],"predecessor-version":[{"id":26,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/21\/revisions\/26"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=21"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=21"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}