{"id":2139,"date":"2010-12-14T14:50:33","date_gmt":"2010-12-14T14:50:33","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=2139"},"modified":"2010-12-14T14:50:33","modified_gmt":"2010-12-14T14:50:33","slug":"what-is-experiential-marketing-and-is-it-social","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2010\/12\/what-is-experiential-marketing-and-is-it-social\/","title":{"rendered":"What is Experiential Marketing and is it Social?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.fms-marketing-blog.com\/wp-content\/uploads\/2010\/06\/experiential-marketing-300x4001.jpg\" title=\"experiential marketing\" class=\"alignright\" width=\"215\" height=\"161\" \/>What does experiential marketing entail? It entails allowing a customer\/prospect to engage &#038; interact with a brand, product, and service in sensory ways that provides an additional intimate level of experience and information.<\/p>\n<p>Personal experiences help people connect to a brand &#038; make intelligent &#038; informed purchasing decisions. \u201cExperiential Marketing\u201d refers to actual customer experiences with the brand\/product\/service that drive sales and increase brand image and awareness.It is the difference between telling people about features of a product or service and letting them  experience the benefits for themselves.<\/p>\n<p>Many think of this as a totally separate form of marketing from social, but to me it is the ultimate in social marketing. It is all about experiencing a product or brand&#8230; and what could be more social. In addition the power of social is not the initial reach, but the engagement and more importantly the sharing that follows and enables a brand to reach into each individual&#8217;s social graph. How better to do that than to give a consumer an &#8220;experiential&#8221; experience to share.  <\/p>\n<p>Ted Rubin<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does experiential marketing entail? It entails allowing a customer\/prospect to engage &#038; interact with a brand, product, and service in sensory ways that provides an additional intimate level of experience and information. Personal experiences help people connect to a brand &#038; make intelligent &#038; informed purchasing decisions. \u201cExperiential Marketing\u201d refers to actual customer experiences &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2010\/12\/what-is-experiential-marketing-and-is-it-social\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[877,799,245,878,566],"class_list":["post-2139","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-experiential-marketing","tag-relationship","tag-social","tag-social-graph","tag-social-marketing"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=2139"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2139\/revisions"}],"predecessor-version":[{"id":2141,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2139\/revisions\/2141"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=2139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=2139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=2139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}