Brands have a challenge having effective external conversations with\u00a0consumers and then truly activating them as Advocates unless they evolve internally into a socially-focused organization.<\/p>\n Advocates are your goldmine<\/a>!\u00a0 They are the people who go out there and \u201csell\u201d your product simply because they want <\/strong>to \u2014 by passing links around, posting product reviews<\/a>, getting the word out through all of their social media channels.<\/p>\n A quick way to become invisible as a brand (or worse yet, highly visible for negative reasons) is to keep your organization internally-focused.\u00a0 You can work 24\u00d77 talking within your marketing group about what makes your product so fantastic \u2026 and then creating all those ads and marketing materials to try to convince everyone else the same\u2026 but unless people outside your organization<\/em> are talking up your product, your work (and time!) is wasted.<\/p>\n In this age of social media, it\u2019s relationships that matter:\u00a0 your brand\u2019s relationship with its customers, friends and colleagues, and with the entire social network of anyone who believes in your brand.<\/p>\n Why?\u00a0 Because good relationships naturally lead to people wanting to share their excitement about great products with their friends and the rest of their network. Good relationships \u2013 those built on trust<\/a>, transparency, and honesty \u2013 create your Brand Advocates.<\/p>\n And conversely, bad relationships (or nonexistent relationships) naturally lead to people wanting to share their frustration about poor products.\u00a0 Be careful!<\/p>\n If your organization doesn\u2019t evolve with the marketplace into a socially-focused organization, you will be left behind (if you haven\u2019t been already).<\/p>\n Evolve.\u00a0 Your brand depends on it. <\/strong><\/p>\n Ted Rubin<\/p>\n It\u2019s a whole new year \u2013 literally and figuratively. Social media is quickly changing the way we need to think about our brands and marketing.\u00a0 We can no longer expect to be successful if we just focus our marketing efforts on telling our target market how great our own brand is.\u00a0 What we \u2013 the … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[929,928,32,930,566,30],"class_list":["post-2247","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-advocates","tag-brand-advocate","tag-marketing","tag-organizational-health","tag-social-marketing","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=2247"}],"version-history":[{"count":3,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2247\/revisions"}],"predecessor-version":[{"id":2250,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2247\/revisions\/2250"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=2247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=2247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=2247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/blog.zuberance.com\/wp-content\/uploads\/2011\/01\/megaphone1.jpg\" "\\"megaphone\\"")
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