{"id":2300,"date":"2011-01-19T23:18:50","date_gmt":"2011-01-19T23:18:50","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=2300"},"modified":"2011-01-20T18:51:38","modified_gmt":"2011-01-20T18:51:38","slug":"journalism-entrepreneurialism-and-stories","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/01\/journalism-entrepreneurialism-and-stories\/","title":{"rendered":"Journalism, entrepreneurialism and stories"},"content":{"rendered":"

I\u2019ve just come out of the news:rewired<\/a> conference about the future of journalism both buzzing and confused.<\/p>\n

Why confused? Well, how many of these people in any way\u00a0love<\/strong> what they do? From the tone and energy of most of the speakers you\u2019d have thought the arctic chill <\/a>had come early. Maybe they were going for \u2018calm and authoritative\u2019. It mostly came across as \u2018bored to be here, bored to be talking about this and bored by you.\u2019 Fair enough, if you\u2019re trotting out generic stuff about two-way connections with readers. But some of the other stuff was actually quite interesting<\/em>. It\u2019s amazing how persistently unfashionable enthusiasm is in the UK.<\/p>\n

Why buzzing? Well, partly thanks to\u00a0Mary Beth Christie from FT.com<\/a> who, on the topic of monetising online media, called for a ban on the term \u2018paywall<\/strong>\u2018. Shopkeepers do not erect a paywall for us to buy milk. Bus drivers do not erect a paywall that we bang against before bleeping our Oysters. We pay for content, just like we pay for bread: we don\u2019t demolish democracy to get there.<\/p>\n

But mainly I\u2019m buzzing thanks to freelance interactive producer Philip Trippenbach\u2019s<\/a> talk on\u00a0stories vs interactivity<\/strong>. Stories have traditionally been the lifeblood of the media, but situations or issues that are complex, systemic, non personalised, and non localised are actually stifled by the distortion and personalisation of narrative \u2013 what they need is interactivity. Events need stories, systems need interactivity.<\/p>\n

\"\"<\/a>\"\"<\/a>From Trippenbach\u2019s blog summary of his speech<\/a><\/em><\/p>\n

Class is one of the most influential systems in the world, and Trippenbach is currently producing Britain\u2019s Real Class System for the BBC. This will take the form a nationwide interactive survey that then becomes interactive visualisation, so viewers can mashup, personalise \u2013 yes, create stories \u2013 from the rich wealth of data. This is definitely a man who loves what he does, and does it well.<\/p>\n

I\u2019m a story fetishist, and this transformed the way I see stories, interactivity, and the media. Dude.<\/em><\/p>\n

As for me? I was part of a panel discussing journalism, branding and entrepreneurialism. <\/strong>You can read a bit about what I think\u00a0here<\/a>, but most of it is captured by the little slice of cinematic genius below.<\/p>\n

<\/param><\/param><\/param><\/embed><\/object><\/p>\n

Idiots are idiots; regardless of the medium, working hard, producing brilliant content, and hustling like a ho still works. As Vicky Taylor<\/a>, Commissioning Editor of Channel 4 put it, \u201cthis is in some ways the most exciting time to be a journalist. You get to do so many things that weren\u2019t open to you before.\u201d<\/p>\n

Mmm. Let\u2019s play.<\/p>\n

Molly Flatt<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019ve just come out of the news:rewired conference about the future of journalism both buzzing and confused. Why confused? Well, how many of these people in any way\u00a0love what they do? From the tone and energy of most of the speakers you\u2019d have thought the arctic chill had come early. Maybe they were going for … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,371],"tags":[362,951,952,953,954],"class_list":["post-2300","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-mollyflatt","tag-branding","tag-entrepreneurialism","tag-journalism","tag-newsrewired","tag-newsrw"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=2300"}],"version-history":[{"count":3,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2300\/revisions"}],"predecessor-version":[{"id":2307,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2300\/revisions\/2307"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=2300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=2300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=2300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}