{"id":2415,"date":"2011-01-27T16:42:58","date_gmt":"2011-01-27T16:42:58","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=2415"},"modified":"2011-01-27T16:42:58","modified_gmt":"2011-01-27T16:42:58","slug":"the-%e2%80%9cwisdom-of-friends%e2%80%9d-powers-brand-advocacy","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/01\/the-%e2%80%9cwisdom-of-friends%e2%80%9d-powers-brand-advocacy\/","title":{"rendered":"The \u201cWisdom of Friends\u201d Powers Brand Advocacy"},"content":{"rendered":"

We are hearing so much now about how social media is creating a shift from \u2018<\/em>the wisdom of crowds\u2019<\/a><\/em> to <\/a>\u2018the wisdom of friends\u2019<\/a><\/em>, but what does that really mean for brand advocacy? \u00a0A lot.\u00a0 It\u2019s this \u2018wisdom of friends\u2019 <\/em>that brings a new \u201csocial power\u201d<\/em> to brand advocacy.<\/p>\n

Social power (the ability to influence) used to be determined by who had the most money, was the most intelligent, or was the most effective at impressing their will on others, but that\u2019s changing thanks to social media.\u00a0 Now social power comes through connections of friends, or the \u201cwisdom\u201d of friends, so Advocates have much greater influence.<\/p>\n

\"\"<\/a><\/p>\n

Numbers still hold some power, and they always will, but the strength of connection is becoming even more powerful.\u00a0\u00a0 Consumers care about reviews, evaluations and what other consumers say about your product, much more than advertisements\u2026 and that is great for a brand.\u00a0 What they care about even more is what their friends think about your product.\u00a0 One or two friends\u2019 opinions \u2014 the \u201cwisdom of friends\u201d<\/em> \u2013 carry more weight than many other opinions combined.<\/p>\n

Bring Brand Advocates<\/a> into the equation, and you see the power here.\u00a0 An Advocate is so impressed by your brand or product that they can\u2019t wait to tell their friends about their experience\u2026 and because of this trend toward \u2018wisdom of friends,\u2019 their friends are primed to pay attention to those recommendations. \u00a0Friends <\/a>immediately<\/a><\/strong> trust their friends who are Advocates<\/a>, purchase the recommended product, and if that experience is everything they hoped for (and it likely will be, since Advocates won\u2019t be excited about anything less), a new Advocate is born and the cycle continues.<\/p>\n

Since your Brand Advocates are seeing an increase in their social power, this means your brand itself now has more power to influence.\u00a0 And the more social power your brand has, the more Advocates it will create.\u00a0 It\u2019s a mutually-beneficial relationship circle, all built on this \u2018power of friends.\u201d<\/p>\n

Advocates are an incredible asset, now more than ever, treat them as such.<\/strong><\/p>\n

Ted Rubin<\/p>\n

\n
\"\" Ted Rubin<\/a> Ted has a deep online background beginning in 1997 with Seth Godin, as CMO of e.l.f. Cosmetics, & recently as Chief Social Marketing Officer, Open Sky. Originally posted at ZuberRants<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

We are hearing so much now about how social media is creating a shift from \u2018the wisdom of crowds\u2019 to \u2018the wisdom of friends\u2019, but what does that really mean for brand advocacy? \u00a0A lot.\u00a0 It\u2019s this \u2018wisdom of friends\u2019 that brings a new \u201csocial power\u201d to brand advocacy. Social power (the ability to influence) … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[101,929,106,750,1007],"class_list":["post-2415","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-advocacy","tag-advocates","tag-consumers","tag-friends","tag-products"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=2415"}],"version-history":[{"count":3,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2415\/revisions"}],"predecessor-version":[{"id":2418,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2415\/revisions\/2418"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=2415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=2415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=2415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}