{"id":2453,"date":"2011-01-30T18:51:43","date_gmt":"2011-01-30T18:51:43","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=2453"},"modified":"2011-01-30T18:51:43","modified_gmt":"2011-01-30T18:51:43","slug":"5-simple-steps-to-building-an-awesome-blog-post","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/01\/5-simple-steps-to-building-an-awesome-blog-post\/","title":{"rendered":"5 Simple Steps to Building an Awesome Blog Post"},"content":{"rendered":"

\"\"Your content is the most important aspect of your blog<\/a>. But,\u00a0how you deliver and present your blog posts often dictate whether a note a post will get read.<\/p>\n

There are plenty of blogs out there just begging for attention, but they\u00a0lose the reader with lengthy diatribes or perhaps they don\u2019t even attract readers at all. Maybe that blogger is you.<\/p>\n

Not to worry. We\u2019ve pulled together\u00a0five simple tips to help you take that killer content of yours and build an awesome blog post that\u2019s more likely to be read and shared.<\/p>\n

Let\u2019s get started, shall we?<\/p>\n

Write a great headline.<\/strong><\/h3>\n

<\/strong>People will choose whether or not to read your post based on the headline, so make it snappy, exciting and something that people just have to read. Copyblogger has a great 10-part series on writing magnetic headlines<\/a> that\u2019s sure to help.<\/p>\n

Include visuals. <\/strong><\/h3>\n

<\/strong>Pictures, graphics and other visuals help draw readers in and make the page more eye-appealing. You don\u2019t have to spend a fortune on stock photography. You can find free images by doing a Google image search<\/a> or searching through Flikr\u2019s creative commons<\/a>.<\/p>\n

Write tight. <\/strong><\/h3>\n

<\/strong>People don\u2019t have a ton of extra time, so take out the extraneous stuff. If you can retain the meaning with one sentence instead of three, then do that. Concise posts make it easier for your readers to digest the information.<\/p>\n

Chunk it up. <\/strong><\/h3>\n

<\/strong>To make the information easy to digest, chunk up the information into manageable bites. In other words, use short paragraphs, sub-headings, bullet points and numbered lists to help keep the reader moving.<\/p>\n

Tell the reader what to do next. <\/strong><\/h3>\n

<\/strong>If you want people to engage and write a comment, ask them to do that. Or, if you are using the post to encourage sign-ups to your email list, then tell them that. (p.s. you can sign up for our awesome email tips here<\/a> in case you were wondering.<\/em>). <\/em>Always give the reader some point of action at the end.<\/p>\n

Now, it\u2019s your turn. Which of these tips have you tried with your blog? Do you have any others that you would add?<\/em><\/strong><\/h3>\n


\n<\/em><\/strong>
\nLaura Click<\/p>\n

Image credit: Justin Baeder<\/a><\/em><\/address>\n","protected":false},"excerpt":{"rendered":"

Your content is the most important aspect of your blog. But,\u00a0how you deliver and present your blog posts often dictate whether a note a post will get read. There are plenty of blogs out there just begging for attention, but they\u00a0lose the reader with lengthy diatribes or perhaps they don\u2019t even attract readers at all. … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,859],"tags":[285,567,526,552,1024,1022,1023],"class_list":["post-2453","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-lauraclick","tag-blog","tag-blogger","tag-blogging","tag-content","tag-graphic","tag-headline","tag-image"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=2453"}],"version-history":[{"count":3,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2453\/revisions"}],"predecessor-version":[{"id":2456,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2453\/revisions\/2456"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=2453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=2453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=2453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}