![\"\"](\"http:\/\/farm4.static.flickr.com\/3245\/2953966042_e3c849e621.jpg\" "\\"woman")
It\u2019s becoming more and more clear that women\u2019s online communities are the true powerhouses of trust.<\/p>\nIt\u2019s becoming more and more clear that women\u2019s online communities are the true powerhouses of trust.<\/p>\n
Social networks have their place, but it\u2019s the online communities that women trust the most for brand and product referrals.<\/p>\n
New research not only backs up that claim, but hits it out of the park.<\/p>\n
In a recent post at ForbesWoman<\/a>, Jenna Goudreau <\/em>reports on a new study:<\/p>\n \u201cWomen were more likely to say that women\u2019s communities better understand their needs and help them feel they are spending their time wisely. They are also more trusting of product information or advice when it comes from other women online, according to the research. Most women (74%) say social networks help them keep up with family but are significantly more likely to use women\u2019s communities to find out about new products (51%) and make purchasing decisions (47%).\u201d<\/p>\n <\/em><\/strong><\/p>\n This shows us that where<\/em> we have our consumer conversations online is becoming as important as how<\/em> we conduct our conversations <\/strong>if we want to build trust around our brands. And who<\/em> we have those conversations with should be women<\/em>. <\/strong><\/p>\n This means, though, that we marketers will need to learn the art of being part of these conversations in whole new ways. \u00a0We are being welcomed into these communities, but we need to remember that we are still the guests in these communities, even as our products become the topic of conversation.\u00a0 Remember, it\u2019s a fine line between being part of the conversation and taking over the conversation. <\/strong>Listen, watch, and take behavior and conversation cues from the community members!<\/p>\n Although the value of women\u2019s online communities seems to be rising, don\u2019t assume that this means social networks (like those built through Twitter, Facebook, etc.) are losing their<\/em> value. They are still powerful tools for letting our consumers know about these women\u2019s online communities, and they help associate those communities more broadly with our brands to a larger audience.\u00a0 Just remember to use the right media \u201ctool\u201d for each \u201cjob\u201d!\u00a0 (For example, Goudreau used Facebook to follow up with ForbesWomen community members about this research — a brilliant use of that social networking tool!)<\/p>\n So the new formula for 2011: the right tool + the right people + the right conversations = trust.\u00a0 Get your brand involved with a woman\u2019s community and you\u2019re on your way to recognition and ongoing customer loyalty.<\/p>\n <\/strong><\/p>\n What this really means… Build the Stage, Facilitate the Conversation, and then hand Women the Microphone. <\/strong> <\/strong><\/p>\n Ted Rubin<\/p>\n It\u2019s becoming more and more clear that women\u2019s online communities are the true powerhouses of trust. Social networks have their place, but it\u2019s the online communities that women trust the most for brand and product referrals. New research not only backs up that claim, but hits it out of the park.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1026,1025,956,32,1027,1028,958,30,1029,3,103],"class_list":["post-2461","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-forbeswoman","tag-jenna-goudreau","tag-market-research","tag-marketing","tag-online-communities","tag-online-forums","tag-shespeaks","tag-social-media","tag-social-media-marketing","tag-ted-rubin","tag-trust"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=2461"}],"version-history":[{"count":7,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2461\/revisions"}],"predecessor-version":[{"id":2469,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2461\/revisions\/2469"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=2461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=2461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=2461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n![\"\"](\"http:\/\/blog.zuberance.com\/wp-content\/Cimy_User_Extra_Fields\/Ted%20Rubin\/\/Screen%20shot%202011-01-03%20at%204.02.00%20PM.png\")
Ted Rubin<\/a> Ted has a deep online background beginning in 1997 with Seth Godin, as CMO of e.l.f. Cosmetics, & recently as Chief Social Marketing Officer, Open Sky. Originally posted at SheSpeaks<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"