{"id":2482,"date":"2011-02-04T04:08:57","date_gmt":"2011-02-04T04:08:57","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=2482"},"modified":"2011-02-04T04:13:49","modified_gmt":"2011-02-04T04:13:49","slug":"everything-you-wanted-to-know-about-influence-but-were-afraid-to-ask","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/02\/everything-you-wanted-to-know-about-influence-but-were-afraid-to-ask\/","title":{"rendered":"Everything you wanted to know about influence but were afraid to ask"},"content":{"rendered":"

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Flickr: bighugelabs<\/figcaption><\/figure>Influence.<\/strong>
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One word that seems to be getting more attention with every new Twitter and Facebook account that’s added.
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What does it mean, is it important, how do you measure it and which tools and methods best reflect this ephemeral new elixir? The Social CMO Crew has now been hard at it for just over a year generating more than 300 posts and I thought this would be a great opportunity to take a retrospective look through these focusing on this theme of influence.
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\nIn looking at all the blogs we’ve created, there are four words that resonate and help us to better frame this discussion, and these are Trust<\/strong>, Relationships<\/strong>, Social Capital<\/strong> and of course… Influence<\/strong>.<\/p>\n

Trust<\/strong><\/H2><\/p>\n

Role of Trust in Engagement ~ Who Do You Trust? @ScottMonty <\/a>http:\/\/bit.ly\/WhoDoYouTrust<\/a><\/p>\n

Extend your influence by extending trust: a social story @TreyPennington<\/a> http:\/\/bit.ly\/AsocialStory<\/a><\/p>\n

Relationships<\/strong><\/H2><\/p>\n

Conversations, Relationships & Renaming Social Media #socialCMO @EricFletcher<\/a> suggests novel internal approach http:\/\/bit.ly\/9tHkR6<\/a><\/p>\n

Beyond Connections, to Building Relationships ~ what it takes to move from contact to relationship @EricFletcher<\/a> http:\/\/bit.ly\/ba1quD<\/a><\/p>\n

The Relationship Commerce Revolution @TedRubin<\/a> http:\/\/bit.ly\/b1WFbC<\/a><\/p>\n

Questions and Answers about Relationship Marketing and Relationship Commerce @TedRubin<\/a> http:\/\/bit.ly\/QandAonROR <\/a><\/p>\n

ROR = Return on Relationships! Full transcript of Mktr Monday Chat with @TedRubin<\/a> http:\/\/bit.ly\/Ted_Rubin<\/a><\/p>\n

Using LinkedIn Groups for Better Relationships and More Business Viveka von Rosen @LinkedInExpert<\/a> http:\/\/bit.ly\/cBASCl <\/a><\/p>\n

Social Capital<\/strong><\/H2><\/p>\n

Social Media Capital: New paradigm for Value Creation, Learning & Leadership ~ @JeffAshcroft<\/a> http:\/\/ow.ly\/UU3L<\/a><\/p>\n

@VenessaMiemis<\/a> and her debut post ~ Social Capital is not the same as Whuffie http:\/\/bit.ly\/cFY8ha<\/a><\/p>\n

Influence<\/strong><\/H2><\/p>\n

How do I increase my influence on Twitter? @MarkWSchaefer<\/a> http:\/\/bit.ly\/cFY8ha<\/a><\/p>\n

The Great Influence Debate ~ Jeff Wilson @JefftheSensei<\/a> http:\/\/bit.ly\/_influence<\/a> <\/p>\n

What type of social network influences behaviour? @MollyFlatt<\/a> http:\/\/bit.ly\/ase5jR<\/a><\/p>\n

Role of Major Influencers in Cause Marketing #MMchat with @ChrisBrogan<\/a> http:\/\/bit.ly\/CHRIS_BROGAN<\/a><\/p>\n

Why I still don\u2019t care what your Klout score is. ~ @SueSpaight<\/a> http:\/\/bit.ly\/eBHjQv<\/a><\/p>\n

There is no doubt there is power in social influence and emerging new forms of social capital even “currencies” continue to evolve in these fast moving times. <\/p>\n

But as you will see from reviewing a number of the above posts, there is still much controversy surrounding both it and the methods around measurement of this elusive and evolving thing we call influence.<\/p>\n

Jeff Ashcroft<\/p>\n

@TheSocialCMO <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Influence. One word that seems to be getting more attention with every new Twitter and Facebook account that’s added. What does it mean, is it important, how do you measure it and which tools and methods best reflect this ephemeral new elixir? The Social CMO Crew has now been hard at it for just over … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,5],"tags":[455,369,358,15,103],"class_list":["post-2482","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-jeffashcroft","tag-influence","tag-measurement","tag-relationships","tag-social-capital","tag-trust"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=2482"}],"version-history":[{"count":21,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2482\/revisions"}],"predecessor-version":[{"id":2503,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2482\/revisions\/2503"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=2482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=2482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=2482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}