{"id":254,"date":"2010-03-02T11:23:46","date_gmt":"2010-03-02T11:23:46","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=254"},"modified":"2010-03-20T22:46:00","modified_gmt":"2010-03-20T22:46:00","slug":"how-to-be-un-boring-interview-with-scott-stratten-mr-unmarketing","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2010\/03\/how-to-be-un-boring-interview-with-scott-stratten-mr-unmarketing\/","title":{"rendered":"How to be un-boring: interview with Scott Stratten, Mr. Unmarketing"},"content":{"rendered":"<p>Talk about cutting through the clutter! Want to make a point about pointless wall posts? Check out the <a href=\"http:\/\/www.youtube.com\/watch?v=8-Ge6RkbJpE\">Unmarketing hit song and video<\/a>. Makes the point, yes? If you want to do something even more memorable, check out Scott\u2019s contrarian marketing philosophy and tactics on his blog and Twitter stream (but please don\u2019t post teddy bears, hearts, or even blessings on his wall).<\/p>\n<p>Scott took a few minutes with me to talk about his upcoming book, Unmarketing, the tour to support it (how \u2019bout that \u201cun-book tour\u201d?), and the un-usual method he employed to git-er-dun. Time with Scott is like happy hour at an oxygen bar: you\u2019ll leave refreshed and pumped for a grand adventure.<\/p>\n<p>Guest Scott Stratten: <a href=\"http:\/\/treypennington.com\/#\">Play Now<\/a> |<a href=\"http:\/\/treypennington.com\/#\"> Play in Popup<\/a> | <a href=\"http:\/\/treypennington.com\/audio\/SMP20100208ScottStratten.m4a\">Download<\/a><\/p>\n<p>Scott Stratten: <a href=\"http:\/\/twitter.com\/unmarketing\">Twitter<\/a> | <a href=\"http:\/\/www.un-marketing.com\/blog\/\">Website<\/a><br \/>\nSubscribe to the <a href=\"http:\/\/itunes.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?i=80305017&#038;id=280666845\">Social Media Professor Podcast on iTunes<\/a>.<\/p>\n<p>[link to the <a href=\"http:\/\/treypennington.com\/audio\/SMP20100208ScottStratten.m4a\">Social Media Professor with Scott Stratten<\/a> podcast file because Google Buzz drops the embed]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Talk about cutting through the clutter! Want to make a point about pointless wall posts? Check out the Unmarketing hit song and video. Makes the point, yes? If you want to do something even more memorable, check out Scott\u2019s contrarian marketing philosophy and tactics on his blog and Twitter stream (but please don\u2019t post teddy &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2010\/03\/how-to-be-un-boring-interview-with-scott-stratten-mr-unmarketing\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,54],"tags":[131,130],"class_list":["post-254","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-treypennington","tag-scott-stratten","tag-un-marketing"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=254"}],"version-history":[{"count":3,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/254\/revisions"}],"predecessor-version":[{"id":318,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/254\/revisions\/318"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}