{"id":2595,"date":"2011-02-21T19:37:25","date_gmt":"2011-02-21T19:37:25","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=2595"},"modified":"2011-02-23T22:39:51","modified_gmt":"2011-02-23T22:39:51","slug":"people-are-more-important-than-klout","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/02\/people-are-more-important-than-klout\/","title":{"rendered":"People are more important than Klout"},"content":{"rendered":"

Thank you for the discussion on Mack Collier\u2019s blog<\/a> and on Twitter regarding my Klout posts. I\u2019m grateful and humbled so many joined in the conversation. Also greatly encouraged so many were totally offended by the four keys to increasing your Klout score<\/a>. As you\u2019ve discovered by now, I was not all suggesting you actually game Klout to increase your score. Instead, I was, hopefully, illustrating the absurdity of having a goal of increasing any artificial measure of influence.<\/p>\n

Intuitively, it seems we all know no two-digit metric, or even a more elaborate metric like Twitalyzer<\/a>, can truly measure influence. Too many factors go into defining, discerning, and describing influence. For instance, consider the influence of George W. Bush today, now compare that to his influence on September 12, 2001. Influence, in that case, was significantly affected by environmental conditions. So it is with you and I. (Even though Justin Bieber has a perfect Klout score of 100<\/a>, I still have more influence on my 8, 10, and 13 year old children than he does! My Klout score is nowhere near his.)<\/p>\n

As JC Penny showed us last week, any ranking system can be gamed<\/a>, even one as disciplined and well funded as Google. So it is with Klout. There are specific strategies you can pursue to get a higher Klout score. If that\u2019s your objective, no doubt you\u2019ll succeed. You\u2019ll find in my post four keys to increase your Klout score.<\/p>\n

Many people recognized the humor and absurdity of my four keys. I\u2019m glad. If you\u2019ve heard me speak, read my blog, or engaged with me online, you know I cherish Zig Ziglar\u2019s oft-quoted axiom, \u201cYou can have everything in life you want if you\u2019ll just help enough other people get what they want.\u201d You\u2019ve probably also heard me state and defend against all challenges the admonition, \u201cFollow back every person who follows you on Twitter.\u201d Even though that suggestion STILL ruffles some people\u2019s feathers, I still advocate accepting another human being\u2019s out-stretched hand.<\/p>\n

Which brings us back to the real issue of increasing one\u2019s influence. Is that a worthwhile goal? I wonder if influence, like corporate profits, is a by-product of rendering valuable service to others. Render enough valuable service to others, and you\u2019ll have all the influence you need.<\/p>\n

Even if increasing one\u2019s influence is a worthwhile goal, it can\u2019t be successfully pursued without attending to, acknowledging, and affirming other human beings around you.<\/p>\n

Instead of increasing our Klout scores, we\u2019d garner more clout by rendering more, more valuable service, to more people. When we\u2019re doing that, we won\u2019t need a third-party rating system to let us know we\u2019ve succeed. (Just ask Warren Buffett, one of the most influential people in the world of business, who just happens to have a Klout score 1\/3rd the ranking<\/a> of Justin Bieber. Who would YOU rather spend a day with?)<\/p>\n

Trey Pennington<\/p>\n","protected":false},"excerpt":{"rendered":"

Thank you for the discussion on Mack Collier\u2019s blog and on Twitter regarding my Klout posts. I\u2019m grateful and humbled so many joined in the conversation. Also greatly encouraged so many were totally offended by the four keys to increasing your Klout score. As you\u2019ve discovered by now, I was not all suggesting you actually … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,54],"tags":[1083,455,955,1069,66],"class_list":["post-2595","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-treypennington","tag-importance","tag-influence","tag-influencer","tag-klout","tag-people"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=2595"}],"version-history":[{"count":5,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2595\/revisions"}],"predecessor-version":[{"id":2601,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2595\/revisions\/2601"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=2595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=2595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=2595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}