{"id":2644,"date":"2011-02-26T17:42:32","date_gmt":"2011-02-26T17:42:32","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=2644"},"modified":"2011-02-26T17:42:32","modified_gmt":"2011-02-26T17:42:32","slug":"the-future-of-work","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/02\/the-future-of-work\/","title":{"rendered":"The future of work"},"content":{"rendered":"<p>Since the start of the year, I\u2019ve been heading up our Social Business  Consultancy here at 1000heads, and I\u2019ve been spending a lot of my time  this month\u00a0<strong>listening<\/strong> rather than talking; seeking ideas  from a huge range of people on what a \u2019social business\u2019 of the future  really should look like and the challenges in implementing some of those  changes now.<\/p>\n<p>Our social consultancy clients include Mars, Heineken, Nokia, Cancer  Research UK, Veria and LocateTV, so we well know that being social can  mean something very different depending on what sort of company you are &#8211;  the approach has to be bespoke.<\/p>\n<p>However, I\u2019m also a believer in starting with what the<em> ideal <\/em>social business might be and being bold in challenging businesses to question and evolve themselves as radically as possible.<!--more--><\/p>\n<p>Last week\u2019s\u00a0<a href=\"http:\/\/www.itsdevelopmental.com\/2011\/02\/only-two-days-after-the-event-and-there-are-already-more-than-20-posts-to-read-and-every-single-one-of-them-is-worth-ta.html\">#trulondon Social Recruiting Unconference<\/a> provided some provocative insights. Far from just looking at social  recruitment, the discussions ranged from corporate culture and internal  blogging to personal branding and legal issues. One of the best (and  most divisive) sessions looked at <a href=\"http:\/\/www.socialtalent.co\/resources\/?p=1018\">The Future of Work<\/a>,  where we discussed whether (and which) businesses really will move  towards a decentralised, networked and mobile way of doing things.<\/p>\n<p>A particular inspiration was <a href=\"http:\/\/twitter.com\/#%21\/kwheeler\">Kevin Wheeler<\/a>, whose <a href=\"http:\/\/www.futureoftalent.org\/\">Future of Talent Institute<\/a> has some valuable insights on working culture, structure and tools in a  social world. Browsing his site, I was reminded of this Clay Shirky  video on Institutions vs Collaboration presented at TED in 2005.<\/p>\n<p><object width=\"512\" height=\"312\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/sPQViNNOAkw&#038;rel=0&#038;hl=en_GB&#038;feature=player_embedded&#038;version=3\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowScriptAccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/sPQViNNOAkw&#038;rel=0&#038;hl=en_GB&#038;feature=player_embedded&#038;version=3\" type=\"application\/x-shockwave-flash\" allowfullscreen=\"true\" allowScriptAccess=\"always\" width=\"512\" height=\"312\"><\/embed><\/object><\/p>\n<p>Yes, <em>2005<\/em>.<\/p>\n<p>The ways in which work is going to change have been obvious to many  people for a while, but businesses are only just starting to take baby  steps towards implementing them.\u00a0<strong>It\u2019s time to accelerate the rate of change.<\/strong> Businesses have always been slower than people, but that excuse is wearing increasingly thin.<\/p>\n<p>I am, as you can, tell, on a mission.\u00a0<a href=\"http:\/\/www.1000heads.com\/1000hellos\/\">Get in touch<\/a> if you want to join in.<\/p>\n<p>Molly Flatt<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the start of the year, I\u2019ve been heading up our Social Business Consultancy here at 1000heads, and I\u2019ve been spending a lot of my time this month\u00a0listening rather than talking; seeking ideas from a huge range of people on what a \u2019social business\u2019 of the future really should look like and the challenges in &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2011\/02\/the-future-of-work\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,371],"tags":[394,176,245,896,1092],"class_list":["post-2644","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-mollyflatt","tag-business","tag-future","tag-social","tag-social-business","tag-work"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=2644"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2644\/revisions"}],"predecessor-version":[{"id":2646,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2644\/revisions\/2646"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=2644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=2644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=2644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}