{"id":273,"date":"2010-03-13T16:20:12","date_gmt":"2010-03-13T16:20:12","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=273"},"modified":"2010-03-13T16:21:01","modified_gmt":"2010-03-13T16:21:01","slug":"we-can-do-it","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2010\/03\/we-can-do-it\/","title":{"rendered":"We Can Do It"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/sethgodin.typepad.com\/.a\/6a00d83451b31569e201310f8fec00970c\" alt=\"We Can Do It!\" \/><\/p>\n<p>Too often, it seems, this attitude is missing from teams, organizations or the community.<\/p>\n<p>It&#8217;s missing because people are quick to opt out of the &#8216;we&#8217; part. &#8220;What do you mean, we?&#8221; they ask. It&#8217;s so easy to not be part of we, so easy to make it someone else&#8217;s problem, so easy to not to take responsibility as a member of whatever tribe you&#8217;re part of.<\/p>\n<p>Sometimes it&#8217;s missing because people disagree about what &#8216;it&#8217; is. If you don&#8217;t know what you&#8217;re after, it&#8217;s unlikely you&#8217;re going to find it.<\/p>\n<p>And it&#8217;s missing because people confuse cynicism with realism, and are afraid to say &#8220;can&#8221;. They&#8217;d rather say &#8216;might&#8217; or even &#8216;probably won&#8217;t&#8217;.<\/p>\n<p>Just about everything worth doing is worth doing because it&#8217;s important and because the odds are against you. If they weren&#8217;t, then anyone could do it, so don&#8217;t bother.<\/p>\n<p>Product launches, innovations and initiatives by any organization work better when the key people agree on the goal, believe that they can achieve it and that the plan will work.<\/p>\n<p>Do we have a cynicism shortage? Unlikely.<\/p>\n<p>Successful people rarely confuse a can-do attitude with a smart plan. But they realize that one without the other is unlikely to get you very far.<\/p>\n<p>Count me in. Let&#8217;s go.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Too often, it seems, this attitude is missing from teams, organizations or the community. It&#8217;s missing because people are quick to opt out of the &#8216;we&#8217; part. &#8220;What do you mean, we?&#8221; they ask. It&#8217;s so easy to not be part of we, so easy to make it someone else&#8217;s problem, so easy to not &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2010\/03\/we-can-do-it\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,143],"tags":[144,145,147,146],"class_list":["post-273","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-sethgodin","tag-attitude","tag-positive","tag-seth-godin","tag-team"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=273"}],"version-history":[{"count":5,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/273\/revisions"}],"predecessor-version":[{"id":278,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/273\/revisions\/278"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}