{"id":2786,"date":"2011-03-25T21:32:13","date_gmt":"2011-03-25T21:32:13","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=2786"},"modified":"2011-03-25T21:33:13","modified_gmt":"2011-03-25T21:33:13","slug":"guy-kawasaki-on-the-art-of-enchantment","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/03\/guy-kawasaki-on-the-art-of-enchantment\/","title":{"rendered":"Guy Kawasaki on the Art of Enchantment"},"content":{"rendered":"

\"\"<\/p>\n

Guy Kawasaki is nothing less than enchanting. His vision and experience come to life through an inspired art of storytelling that is, well, inspiring. Guy possesses a truly unique and special talent to captivate your heart, mind, and attention.<\/p>\n

I first followed Guy when he was chief evangelist at Apple. He introduced businesses to an entirely new art form marketing through engagement and empowerment. Over the years, I\u2019ve also followed his work in Silicon Valley spanning from Garage.com to Alltop<\/a> as well as pored over every book he\u2019s written. I\u2019m proud to call Guy Kawasaki a personal friend and I\u2019m excited to share with you the latest episode of Revolution<\/a>.<\/p>\n

Guy stopped by the studio to discuss the release of his new book, Enchantment<\/a>: The Art of Changing Hearts, Minds, and Actions. It\u2019s a lively discussion that takes us on a journey that focuses on the importance of engagement, enchantment, and delivering \u201cmagical experiences.\u201d<\/p>\n