{"id":2837,"date":"2011-04-03T13:36:07","date_gmt":"2011-04-03T13:36:07","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=2837"},"modified":"2011-04-03T13:36:07","modified_gmt":"2011-04-03T13:36:07","slug":"how-we-curated-the-oscars","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/04\/how-we-curated-the-oscars\/","title":{"rendered":"How We Curated the Oscars"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.massrelevance.com\/wp-content\/uploads\/2011\/04\/sam1-300x260.jpg\" title=\"Sam Decker at Oscars\" class=\"alignleft\" width=\"300\" height=\"260\" \/>Real-time social content is a perfect mate for live television  programming because it greatly enhances the overall experience for  viewers. Through the integration of real-time social content and live  programming, people can watch reactions and commentary from a global  live audience while they\u2019re watching and hearing a show on TV. <a href=\"http:\/\/www.fastcompany.com\/magazine\/151\/i-want-my-twitter-tv.html\">Chloe Sladden, Twitter<\/a> and <a href=\"http:\/\/www.huffingtonpost.com\/beverly-macy\/will-twitter-drive-social_b_838736.html\">Beverly Macy, author of The Power of Real-Time Social Media Marketing<\/a> have recently written about how real-time social content will create more engaging experiences for TV audiences.<!--more--><\/p>\n<p>With over <a href=\"http:\/\/blog.twitter.com\/2011\/03\/numbers.html\">140 million tweets per day<\/a>,  it can be very difficult to find the signal of relevant tweets amongst  the noise.   This challenge has been highlighted recently by <a href=\"http:\/\/mashable.com\/2011\/03\/17\/curation-importance\/\">Steven Rosenbaum<\/a> in his new book <a href=\"http:\/\/www.curationnation.org\/\">Curation Nation<\/a>.<\/p>\n<p>The problem of finding the most relevant tweets is even larger during  big events.  On the night of the Oscars there were over 1.2M tweets  related to the show.   We worked with the Oscars to filter and moderate  the best tweets during the show, using our social curation platform,  TweetRiver. We managed streams of topics, such as mentions by nominees  and total tweets. This gave the audience a \u2018left brain\u2019 sense of what  was happening.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.massrelevance.com\/wp-content\/uploads\/2011\/04\/IMG_07271-300x223.jpg\" title=\"Tweetriver Control\" class=\"alignright\" width=\"300\" height=\"223\" \/>Then,  through a blend of automated and distributed human moderation, we were  able to select the best tweets from celebrities, nominees, family of  nominees, and the general audience. These tweets were featured alongside  the stats in a visualized page we hosted for on E! Entertainment  online. The best tweets were featured on the Oscars site and were  retweeted by the Academy.  As a result, the Academy was the most  retweeted account of the night and reached millions of people.<\/p>\n<p>Certainly there was a lot going on that night. Through social  curation we were able to bring some signal to the noise and bring the  best content to audiences tuning into their \u2018second screen\u2019 allowing  Oscars viewers to watch reactions and commentary from a global live  audience while watching and hearing the Oscars on TV. <a href=\"http:\/\/www.massrelevance.com\/oscars-and-e-entertainment-twitter-curation-case-study\/\">Read more in our Oscars case study &gt;&gt;<\/a><\/p>\n<p>Sam Decker<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real-time social content is a perfect mate for live television programming because it greatly enhances the overall experience for viewers. Through the integration of real-time social content and live programming, people can watch reactions and commentary from a global live audience while they\u2019re watching and hearing a show on TV. Chloe Sladden, Twitter and Beverly &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2011\/04\/how-we-curated-the-oscars\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,10],"tags":[1096,1169,552,1168,950,1170,1171,381,1172],"class_list":["post-2837","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-samdecker","tag-oscars","tag-commentary","tag-content","tag-content-curation","tag-curation","tag-reactions","tag-relevant","tag-streams","tag-tweets"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=2837"}],"version-history":[{"count":5,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2837\/revisions"}],"predecessor-version":[{"id":2842,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2837\/revisions\/2842"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=2837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=2837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=2837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}