{"id":29,"date":"2010-01-18T02:20:34","date_gmt":"2010-01-18T02:20:34","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=29"},"modified":"2010-01-18T02:38:38","modified_gmt":"2010-01-18T02:38:38","slug":"b2b-leaders%e2%80%a6wake-up","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2010\/01\/b2b-leaders%e2%80%a6wake-up\/","title":{"rendered":"B2B leaders\u2026wake up!"},"content":{"rendered":"

A chance encounter on Twitter<\/strong>
\nI was fortunate to have Brett Greene<\/a> follow me on Twitter. As I\u2019ve outlined in an earlier post<\/a>, I don\u2019t automatically follow people back. So, I checked out Brett\u2019s profile to learn a little bit more about who he is, what he\u2019s sharing and talking about. I think this is the coolest part of the social media experience for me. Why? You discover really cool people, ideas and content.<\/p>\n

The Social Media Revolution<\/strong>
\nSo, what\u2019s this got to do with my post heading: \u201cB2B leaders\u2026.wake up!\u201d While I was checking out Brett\u2019s profile I headed over to his blog The Real Blind Influence<\/a> and came across the video below entitled \u201cThe Social Media Revolution\u201d. He\u2019s done a great job summarizing the video<\/a> so I won\u2019t do it here.<\/p>\n

Don\u2019t press the \u201csnooze\u201d button!<\/strong>
\nThe bottom line for B2B executives is that social media is changing the way people interact and buy. While I\u2019m not convinced, yet, that traditional marketing and selling is dead\u2026.social media is a game changer. If B2B companies don\u2019t participate, share, engage and interact online then their absence won\u2019t be noticed\u2026 and no one will care. So, create content, create conversation, share your knowledge and let people shape your brand and your business. Oh, and do something about your website!
\n


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A chance encounter on Twitter I was fortunate to have Brett Greene follow me on Twitter. As I\u2019ve outlined in an earlier post, I don\u2019t automatically follow people back. So, I checked out Brett\u2019s profile to learn a little bit more about who he is, what he\u2019s sharing and talking about. I think this is … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[22,23],"class_list":["post-29","post","type-post","status-publish","format-standard","hentry","category-chrisherbert","tag-b2b","tag-social-media-revolution"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":3,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"predecessor-version":[{"id":32,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/29\/revisions\/32"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}