{"id":2960,"date":"2011-05-11T17:00:18","date_gmt":"2011-05-11T17:00:18","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=2960"},"modified":"2011-05-11T17:00:43","modified_gmt":"2011-05-11T17:00:43","slug":"empowerment-and-immersive-analysis-a-review-of-brian-soliss-engage","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/05\/empowerment-and-immersive-analysis-a-review-of-brian-soliss-engage\/","title":{"rendered":"Empowerment and Immersive Analysis: A Review of Brian Solis’s Engage"},"content":{"rendered":"

\"\"New media evangelist and influential thoughtleader, Brian Solis, gives a thorough breakdown of the social media landscape in his revised edition of Engage. <\/p>\n

The book\u2019s approach to helping others understand, and effectively apply, social media tools is rooted in the brand marketer\u2019s point of view. Accounting for varied levels of new media expertise, Solis extensively covers all the bases in the WHO, WHAT, WHERE, WHEN, WHY AND HOW<\/strong>s of your brand\u2019s social media efforts.<\/p>\n

Dubbed \u201cThe New Media University,\u201d the first half of the book details the various platforms and trends and that make up the Social Web. For Solis, we are continually students of new media, in a field that never stays the same for long. More suitable for those with little experience with social media for brands, readers will find that this half of the book serves as a good overview of the landscape, citing examples of companies that are effectively utilizing these various platforms.<\/p>\n

One great thing about Engage is the way it meshes the humanistic quality of social media with strategic thinking and research. Solis declares that \u201csocial science is no longer an elective,\u201d and encourages us to study how people are interacting in this new web. But he does so in a way that is grounded in data and applicable methods. Articulating the reasoning for and assessing the ROI of social media endeavors is still a sticky area, not entirely clear-cut.But Solis\u2019 ardent case for the necessity of connecting with consumers in this new web is supported by best practices and useful tools that can help a manager follow brand conversations and measure success.<\/p>\n

Therefore, the real meat of the book lies in the second half, where Solis discusses the principles of setting goals, who to engage, and how to go about it. Sections, such as \u201cUnveiling the New Influencers\u201d and \u201cTenets of Community Building,\u201d make up the valuable nuggets that will set foundation for future social media success.<\/p>\n

The overall tone of empowerment through immersive analysis and embrace of a new consumer mindset makes Engage an energizing read. It serves as a good foundational book, one that gives you the guiding principles to make your brand\u2019s social media extensions successful.<\/p>\n

Katherine Chan<\/strong><\/p>\n

Katherine Chan is a recent graduate of New York University, having studied advertising and media theory through Gallatin\u2019s Individualized Study program. She is also the writer behind Advertising. Culture.Inspiration.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

New media evangelist and influential thoughtleader, Brian Solis, gives a thorough breakdown of the social media landscape in his revised edition of Engage. The book\u2019s approach to helping others understand, and effectively apply, social media tools is rooted in the brand marketer\u2019s point of view. Accounting for varied levels of new media expertise, Solis extensively … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[],"class_list":["post-2960","post","type-post","status-publish","format-standard","hentry","category-all-posts"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=2960"}],"version-history":[{"count":4,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2960\/revisions"}],"predecessor-version":[{"id":2964,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/2960\/revisions\/2964"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=2960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=2960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=2960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}