{"id":3022,"date":"2011-05-27T04:59:09","date_gmt":"2011-05-27T04:59:09","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=3022"},"modified":"2011-05-27T04:59:09","modified_gmt":"2011-05-27T04:59:09","slug":"legacy-issues","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/05\/legacy-issues\/","title":{"rendered":"Legacy issues"},"content":{"rendered":"<div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"seth\" src=\"http:\/\/images.fastcompany.com\/upload\/seth-godin.jpg\" alt=\"\" width=\"250\" height=\"350\" \/>What does your organization do with  legacy products and services? Things you started that never really  caught on, or died out slowly over time?<\/p>\n<p>That&#8217;s a very easy way to judge the posture and speed of a brand. If  there&#8217;s a one-way track&#8211;stuff gets added, but it never gets taken  away&#8211;then the ship is going to get slower and heavier and become much  harder to handle until it eventually sinks.<\/p>\n<p>How long did it take Detroit to take the ashtrays out of cars? The  single-sex admission policy at the club? How many people who use your  website need to speak up on behalf of a button or a policy for you to  persist in keeping it there? How long before you cancel the Sisterhood  meetings that are now attended by just three people?<\/p>\n<p>Either you&#8217;re focused on maintaining the legacy features or you&#8217;re  focused on figuring out how to replace them. Driving with your eyes on  the rearview mirror is difficult indeed.<\/p>\n<p>In a world of little competition, legacy features are something worth keeping. No sense alienating loyal customers.<\/p>\n<p>But we don&#8217;t live in a world of little competition. The faster your  industry moves, the more likely others are willing to live without the  legacy stuff and create a solution that&#8217;s going to eclipse what you&#8217;ve  got, legacies and all.<\/p>\n<p>Seth Godin<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What does your organization do with legacy products and services? Things you started that never really caught on, or died out slowly over time? That&#8217;s a very easy way to judge the posture and speed of a brand. If there&#8217;s a one-way track&#8211;stuff gets added, but it never gets taken away&#8211;then the ship is going &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2011\/05\/legacy-issues\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,143],"tags":[],"class_list":["post-3022","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-sethgodin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=3022"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3022\/revisions"}],"predecessor-version":[{"id":3024,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3022\/revisions\/3024"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=3022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=3022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=3022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}