Mark\u00a0uses Twitter to help deliver on that promise\u00a0for a number of his\u00a0blue-chip clients, including Nestle, AARP, Anheuser-Busch, Coldwell Banker, Scripps Networks, Keystone Foods, and the U.K. government.\u00a0He also very effectively promotes himself and his book on Twitter as part of his own marketing, branding, and relationship-development\u00a0strategy.<\/p>\n \u201cI\u2019ve literally built my business from networking on Twitter and connections from my blog,\u201d Mark said. \u201cThat\u2019s what most people miss. Twitter can be a powerful business networking platform. It\u2019s so much more than \u2018what you had for breakfast!\u2019 \u201d @MarkWSchaefer was SPECIAL guest on #MMchat and topic was The True Business Benefits of Twitter! Here’s the transcript http:\/\/bit.ly\/MarkSchaefer<\/a><\/p>\n Hollis uses Twitter to generate qualified website traffic that gets converted into actions, leads, and sales for her clients, most of which are challenger brands or large non-profit organizations.<\/p>\n Much like Mark, Hollis\u2019 strategy includes using Twitter as an effective promotional tool for her book and firm. She also leverages Twitter to expand her speaking engagement schedule, which features topics such as \u201cSocial Media 101,\u201d \u201cTwitter Automation,\u201d and \u201cSocial Media Etiquette.\u201d<\/p>\n Laura\u2019s\u00a0firm helps people get started with Twitter, organize the chaos of\u00a0their daily social media routines, and connect\u00a0their social media efforts to\u00a0their core business to drive ROI.<\/p>\n \u201cThe single most important thing is to make yourself useful, which you can do by curating great content, answering questions, shining a spotlight on others, and trying to turn everything inside-out to make it more about your readers,\u201d noted Laura. \u201cI tell people to \u2018Listen. Learn. Care. Serve.\u2019 (in that order), and then keep cycling through that process.\u201d Laura Fitton @Pistachio of Twitter for Dummies #MMchat made her 1st stop on Virtual Book Tour on #MMchat http:\/\/bit.ly\/Laura_Fitton<\/a><\/p>\n Twitter\u2019s Impact on How Journalists Search for SMEs Beth Gwazdosky<\/a> is the Vice President of Digital Marketing at Shelton Interactive<\/a>, an Austin-based firm that works with its author clients to create social media and interactive marketing\/PR strategies and platforms that generate attention\u2014online and off. \u201cWe help our authors understand how best to use Twitter and other social media channels to stand out in this new environment,\u201d said Beth. \u201cCreating strategies to organically pull media hits, speaking opportunities, and client relationships has proven to be much more efficient than trying to pitch our way onto the air.\u201d<\/p>\n So if you\u2019re interested in promoting yourself, your book, your organization, or your clients, why not use Twitter to your advantage? But don\u2019t jump in without a well-thought-out strategy. Pay attention to the real Twitter pros who are actually practicing what they preach, and then emulate their approach.<\/p>\n Kent Huffman<\/p>\n Kent Huffman is Chief Marketing Officer at BearCom Wireless<\/a> and Co-Publisher of Social Media Marketing Magazine<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" It seems that everyone claims to be a Twitter expert these days. Of course, most are not. But several of the real Twitter pros I know\u2014including those who have written books about using Twitter as an effective marketing and public relations instrument\u2014have figured out how to best leverage the 140-character microblogging tool to promote themselves, … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,9],"tags":[766,362,995,552,593,652,308,883,1301,1302,348,952,1303],"class_list":["post-3112","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-kenthuffman","tag-blogs","tag-branding","tag-channels","tag-content","tag-customers","tag-demand-generation","tag-engagement","tag-google","tag-haro","tag-integrated-marketing","tag-interaction","tag-journalism","tag-kent-huffman"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=3112"}],"version-history":[{"count":4,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3112\/revisions"}],"predecessor-version":[{"id":3116,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3112\/revisions\/3116"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=3112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=3112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=3112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/www.smmmagazine.com\/blog\/wp-content\/uploads\/2011\/05\/Book1.jpg\" "\\"Tao")
For example, Mark Schaefer<\/a> of Schaefer Marketing Solutions<\/a> is the author of the book The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time<\/em>.\u00a0He and his firm provide affordable outsourced marketing\u00a0support to address both short-term sales opportunities and long-term strategic renewal.<\/p>\n![\"\"](\"http:\/\/www.smmmagazine.com\/blog\/wp-content\/uploads\/2011\/05\/Book2.jpg\" "\\"book")
Hollis Thomases<\/a> is the CEO of Web Ad.vantage<\/a>. She is also the\u00a0author of Twitter Marketing: An Hour a Day<\/em>, a book that offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of using a complete Twitter strategy.<\/p>\n![\"\"](\"http:\/\/www.smmmagazine.com\/blog\/wp-content\/uploads\/2011\/05\/Book3.jpg\" "\\"book")
And finally, Laura Fitton<\/a>, co-author of Twitter for Dummies<\/em> and founder\/CEO of oneforty<\/a>, has been an active Twitter user for some time. She has amassed approximately 80,000 followers and engages with them daily.<\/p>\n
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\nIn an environment where fewer and fewer journalists are covering more and more stories than ever before, media members are increasingly taking a \u201cdon\u2019t call us, we\u2019ll call you\u201d approach to finding sources and stories to cover. Rather than waiting around to be pitched by traditional PR reps, many media members are looking for their own sources\u2014not only Google and HARO, but Twitter as well\u2014to search for and connect with subject matter experts (SMEs). Book authors and other experts who have built digital platforms that showcase their credentials and provide valuable information on their topics have widened their nets to catch such queries on Twitter.<\/p>\n