{"id":3192,"date":"2011-06-19T01:45:12","date_gmt":"2011-06-19T01:45:12","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=3192"},"modified":"2011-06-19T01:48:33","modified_gmt":"2011-06-19T01:48:33","slug":"will-facebook-be-effective-for-b2b-marketing","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/06\/will-facebook-be-effective-for-b2b-marketing\/","title":{"rendered":"Will Facebook Be Effective For B2B Marketing?"},"content":{"rendered":"<p>One of the most common questions about B2B social media is whether or  not (and how) Facebook fits into the mix. There really isn\u2019t a simple  answer and it\u2019s best to think of it in macro vs. micro terms. There are  hundreds of variables to consider, but starting with these <a href=\"http:\/\/www.b2bbloggers.com\/blog\/the-most-important-questions-in-b2b-social-media\/\">three important b2b social media questions<\/a> should help.<\/p>\n<p>That said, some of the best expertise on the subject of <strong>Facebook for B2B<\/strong> comes from <a href=\"http:\/\/socialmediab2b.com\/\" target=\"_blank\">SocialMediaB2B.com<\/a>\u2019s co-founders <a href=\"http:\/\/twitter.com\/#%21\/kbodnar32\">Kipp Bodnar<\/a> and <a href=\"http:\/\/twitter.com\/#%21\/jeffreylcohen\">Jeffrey L. Cohen<\/a>. At MarketingProfs B2B Forum , Jeffrey, along with <a href=\"http:\/\/twitter.com\/#%21\/deirdrewalsh\">Deirdre Walsh<\/a>, and <a href=\"http:\/\/twitter.com\/#%21\/sussol\">Susan Solomon<\/a>, presented on the topic:\u00a0<em>Facebook for Effective B2B Marketing.<!--more--><\/em><\/p>\n<p>Below is the presentation used for the session. I encourage you to  check it out. While it is my bet that the overwhelming value of the  session was delivered in that room, the presentation is one of the most  succinct I\u2019ve seen on the topic. It\u2019s definitely one I would use with <a href=\"http:\/\/www.brasstackthinking.com\/2011\/06\/the-most-undervalued-or-overlooked-part-of-your-social-strategy\/\" target=\"_blank\">anyone<\/a> to answer the question, is Facebook marketing for B2B?<\/p>\n<div style=\"width:425px\" id=\"__ss_8304464\"> <strong style=\"display:block;margin:12px 0 4px\"><a href=\"http:\/\/www.slideshare.net\/jeffreylcohen\/using-facebook-for-effective-b2b-marketing\" title=\"Using Facebook for Effective B2B Marketing\">Using Facebook for Effective B2B Marketing<\/a><\/strong> <iframe loading=\"lazy\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/8304464\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe> <\/p>\n<div style=\"padding:5px 0 12px\"> View more <a href=\"http:\/\/www.slideshare.net\/\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/jeffreylcohen\">Jeffrey L. Cohen<\/a> <\/div>\n<p>&nbsp;<\/p>\n<p>Below are two more of my favorite Facebook for B2B posts from <a href=\"http:\/\/twitter.com\/#%21\/jeffreylcohen\">Jeffrey<\/a> and <a href=\"http:\/\/twitter.com\/#%21\/kbodnar32\">Kipp<\/a>. If you are not following them and <a href=\"http:\/\/socialmediab2b.com\/\">SocialMediaB2B.com<\/a>, what are you waiting for!<\/p>\n<blockquote>\n<h3><a href=\"http:\/\/socialmediab2b.com\/2011\/06\/b2b-facebook-marketing-tips\/\">75 of the Best B2B Facebook Marketing Tips<\/a><\/h3>\n<p>Many B2B marketers approach Facebook with the knowledge of how to  maintain a personal profile, but still shake their heads at how to get  results from a business Page for their B2B company. There are two basic  things you need to know about managing a Facebook Page for a B2B  company.<\/p>\n<h3><a title=\"Permanent Link to 8 B2B Facebook Landing Pages\" href=\"http:\/\/socialmediab2b.com\/2011\/04\/b2b-facebook-landing-pages\/\">8 B2B Facebook Landing Pages<\/a><\/h3>\n<p>B2B marketers see the growing numbers of Facebook users and join the  ranks of businesses who set up outposts on the world\u2019s largest social  network. As Facebook is a tightly controlled environment, there are few  opportunities for branding and creating a branded experience for your  customers and prospects.<\/p><\/blockquote>\n<p>Jeremy Victor<\/p>\n<p>Original post at <a href=\"http:\/\/www.b2bbloggers.com\/blog\/facebook-for-effective-b2b-marketing\/\">B2Bbloggers<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of the most common questions about B2B social media is whether or not (and how) Facebook fits into the mix. There really isn\u2019t a simple answer and it\u2019s best to think of it in macro vs. micro terms. There are hundreds of variables to consider, but starting with these three important b2b social media &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2011\/06\/will-facebook-be-effective-for-b2b-marketing\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,173],"tags":[],"class_list":["post-3192","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-jeremyvictor"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=3192"}],"version-history":[{"count":9,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3192\/revisions"}],"predecessor-version":[{"id":3201,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3192\/revisions\/3201"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=3192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=3192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=3192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}