{"id":3241,"date":"2011-07-01T04:28:35","date_gmt":"2011-07-01T04:28:35","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=3241"},"modified":"2011-07-01T04:28:35","modified_gmt":"2011-07-01T04:28:35","slug":"don%e2%80%99t-overlook-the-baby-boomers","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/07\/don%e2%80%99t-overlook-the-baby-boomers\/","title":{"rendered":"Don\u2019t overlook the Baby Boomers!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"boomers\" src=\"http:\/\/blog.zuberance.com\/wp-content\/uploads\/2011\/06\/beachbaby-boomers-300x186.jpg\" alt=\"\" width=\"330\" height=\"205\" \/>If you think that the place to reach Baby Boomers (born between 1946 \u2013 1964) is anywhere that does\u00a0<strong>not<\/strong> include technology, think again! \u00a0Boomers in the U.S. are technology-savvy enough to comprise 1\/3 of all TV viewers, online users, social media users and Twitter users.<\/p>\n<p><em> <\/em><\/p>\n<p>If that\u2019s not enough to make you think twice about where you\u2019re putting your social media marketing dollars, consider that there are 78 million Boomers in the U.S., many who have \u201cshown a willingness to try new brands and products.\u201d In fact, they spend 38.5% of CPG dollars! (source:\u00a0<a href=\"http:\/\/blog.nielsen.com\/nielsenwire\/consumer\/why-marketers-can%E2%80%99t-afford-to-ignore-baby-boomers\/\">Nielsen<\/a>). \u00a0You can\u2019t afford to overlook them!<!--more--><\/p>\n<p>Online is becoming the perfect place to reach Boomers. \u00a0They are being neglected in brick-and-mortar retail stores which mostly cater to<a href=\"http:\/\/blog.zuberance.com\/blog\/top-5-traits-millennials-want-in-a-friend-and-a-brand\/\"> younger consumers<\/a> \u2014 with low lighting, loud music, and young employees. \u00a0This can easily be solved online, but few marketers are stepping up. \u00a0We have a huge opportunity to meet Boomer needs online\u2026 this is the perfect time to start!<\/p>\n<p>We do need to make sure, however, not to just \u201cgo after the money.\u201d \u00a0As with any social media marketing campaign, we need to take the time to\u00a0<a href=\"http:\/\/blog.zuberance.com\/blog\/make-your-customers-feel-at-home\/\">build trust with our potential consumers<\/a>. \u00a0Boomers likely won\u2019t buy a product just for the cool factor, and aren\u2019t drawn into each new hyped product, so it is especially important to focus on\u00a0<a href=\"http:\/\/blog.zuberance.com\/blog\/authenticity-increases-ror-return-on-relationship\/\">building a relationship <\/a>with them and activating Advocates who will not only recommend the product, but actively encourage their friends and family to try it.<\/p>\n<p>With the Boomer audience in particular, our guiding principle needs to be \u201cMake NO Assumptions!\u201d \u00a0Even if you are a Boomer, genuine relationship-based marketing requires that you make no assumptions.<\/p>\n<p><strong>Make NO assumptions about:<\/strong><\/p>\n<ul>\n<li>Their needs, and\/or how they want their needs to be addressed<\/li>\n<li>Their technical skills\/experience<\/li>\n<li>Their preferences (re: products, services, online tools, marketing contact\u2026)<\/li>\n<li>Their habits, relationships, work, etc., etc.<\/li>\n<\/ul>\n<p>ASK first, LISTEN next, ASK again (for clarification), then ACT and INTEGRATE your learning. \u00a0That is the sequence that builds genuine relationships, and what will build Boomers\u2019 trust and turn them into Advocates.<\/p>\n<p><strong>We have an untapped Boomer market waiting to be served online. \u00a0How will you help fill that gap?<\/strong><em> <\/em><\/p>\n<p>Ted Rubin<\/p>\n<p>&nbsp;<\/p>\n<p><em>Originally posted at<\/em><em> <\/em><em><a href=\"http:\/\/blog.zuberance.com\/blog\/dont-overlook-the-baby-boomers\/\">ZuberRants<\/a><\/em><strong> <\/strong><\/p>\n<p><strong> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you think that the place to reach Baby Boomers (born between 1946 \u2013 1964) is anywhere that does\u00a0not include technology, think again! \u00a0Boomers in the U.S. are technology-savvy enough to comprise 1\/3 of all TV viewers, online users, social media users and Twitter users. If that\u2019s not enough to make you think twice about &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2011\/07\/don%e2%80%99t-overlook-the-baby-boomers\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1359,1358,32,1357,480,479,1248,30,1029,3],"class_list":["post-3241","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-brand-advocates","tag-how-to-market-to-baby-boomers","tag-marketing","tag-marketing-to-baby-boomers-online","tag-return-on-relationship","tag-ror","tag-shopper-listening","tag-social-media","tag-social-media-marketing","tag-ted-rubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=3241"}],"version-history":[{"count":4,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3241\/revisions"}],"predecessor-version":[{"id":3245,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3241\/revisions\/3245"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=3241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=3241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=3241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}