{"id":3268,"date":"2011-07-06T17:47:32","date_gmt":"2011-07-06T17:47:32","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=3268"},"modified":"2011-07-06T17:47:32","modified_gmt":"2011-07-06T17:47:32","slug":"10-commandments-of-social-media-for-financial-services","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/07\/10-commandments-of-social-media-for-financial-services\/","title":{"rendered":"10 Commandments of Social Media for Financial Services"},"content":{"rendered":"<div>\n<div>\n<div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"finra\" src=\"http:\/\/2.bp.blogspot.com\/-k7YNeQUOwMk\/ThPKfYYysRI\/AAAAAAAAAfM\/0TmKCwLCKrE\/s320\/FINRAs10commandments.png\" alt=\"\" width=\"320\" height=\"234\" \/>Financial Services National Regulatory Authority (FINRA), &#8220;the largest independent regulator for all securities firms doing business in the United States,&#8221; issued <a href=\"http:\/\/www.finra.org\/industry\/regulation\/notices\/2010\/p120760\"><strong><em>Regulatory Notice 10-06<\/em><\/strong><\/a><em>,<\/em> a set of <a href=\"http:\/\/www.finra.org\/web\/groups\/industry\/@ip\/@reg\/@notice\/documents\/notices\/p120779.pdf\"><strong>ten social media guidelines<\/strong><\/a><strong> <\/strong> for  financial firms and their registered representatives, in Question and  Answer form, recognizing that &#8220;Americans are increasingly using social  media.&#8221;<\/div>\n<div>More recently, on June  28, 2011, at the IRI Government, Legal and Regulatory Conference, in  Washington, D.C.,\u00a0Richard G. Ketchum, Chairman and Chief Executive  Officer of FINRA,\u00a0issued a <a href=\"http:\/\/www.finra.org\/Newsroom\/Speeches\/Ketchum\/P123832\"><strong>statement<\/strong><\/a> that FINRA&#8217;s\u00a0&#8220;goal is to provide further guidance on these issues in a Notice to be published later this year.&#8221;<!--more--><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"Morgan Stanley\" src=\"http:\/\/4.bp.blogspot.com\/-o5pVcXTeEOA\/ThPX7hD1zCI\/AAAAAAAAAfU\/pPQMr5ZHCeU\/s200\/morganstanleywiki.jpg\" alt=\"\" width=\"135\" height=\"200\" \/>Importantly,  however, in all the statements addressing the forthcoming additional  guidelines, FINRA representatives have emphasized that any new  guidelines will\u00a0<a href=\"http:\/\/www.advisortweets.com\/blog\/finra-morgan-stanley-elaborate-on-social-media-progress\"><strong>supplement rather than change<\/strong><\/a> the social media guidelines presented in <em>Regulatory Notice 10-06<\/em>.\u00a0 This news, coupled with the <a href=\"http:\/\/www.reuters.com\/article\/2011\/05\/25\/morganstanley-socialmedia-idUSN2510487920110525\"><strong>the announcement of Morgan Stanley <\/strong><\/a><strong> <\/strong>that  its nearly 18,000 financial advisers will be tweeting on Twitter and  posting on LinkedIn before the year is out, has awakened a new interest  in the use of social media within the Financial Services sector.<\/div>\n<div>To  help financial services firms, broker-dealers and their registered  representatives better understand the opportunities and obligations of <em>Regulatory Notice 10-06, <\/em>the <a href=\"http:\/\/www.slideshare.net\/GlenGilmore\/finras-10-commandments-of-social-media-engagement-for-8515242\"><em><strong>10 Commandments of Social Media for Financial Services Slideshare<\/strong><\/em><\/a> has  been prepared to review the guidelines that are\u00a0expressly to remain  core principles for social media engagement by the financial services.<\/div>\n<div><\/div>\n<div><strong>For more information relating to Social Media for Financial Services, please follow: <a href=\"http:\/\/twitter.com\/FinCMO\">@FinCMO<\/a><\/strong><\/div>\n<div><\/div>\n<div><\/div>\n<div>Glen Gilmore<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Financial Services National Regulatory Authority (FINRA), &#8220;the largest independent regulator for all securities firms doing business in the United States,&#8221; issued Regulatory Notice 10-06, a set of ten social media guidelines for financial firms and their registered representatives, in Question and Answer form, recognizing that &#8220;Americans are increasingly using social media.&#8221; More recently, on June &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2011\/07\/10-commandments-of-social-media-for-financial-services\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,85],"tags":[1371,510,1372,973,30],"class_list":["post-3268","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-glengilmore","tag-financial-services","tag-guidelines","tag-obligations","tag-opportunities","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=3268"}],"version-history":[{"count":6,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3268\/revisions"}],"predecessor-version":[{"id":3274,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3268\/revisions\/3274"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=3268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=3268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=3268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}