{"id":3275,"date":"2011-07-09T20:55:24","date_gmt":"2011-07-09T20:55:24","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=3275"},"modified":"2011-07-09T20:55:24","modified_gmt":"2011-07-09T20:55:24","slug":"the-science-of-social-media-marketing-experiment-experiment-experiment","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/07\/the-science-of-social-media-marketing-experiment-experiment-experiment\/","title":{"rendered":"The science of social media marketing: experiment, experiment, experiment!"},"content":{"rendered":"

\"\"There are no true experts or gurus in this social media space \u2013 <\/strong>we are ALL\u00a0still trying to figure this out.<\/strong><\/em> <\/strong>When I said that<\/a> at the 140 Character\u2019s Conference: New York City (#140conf<\/a>) the audience applauded\u2026 because we\u00a0all assume that someone else has all the answers to social media marketing success.<\/p>\n

The truth is that social media is still too new as a serious business tool for any one of us to know all the best social media marketing tactics or even understand best how to leverage every platform.<\/p>\n

So why am I (@TedRubin<\/a>) the\u00a0#1 followed CMO on Twitter<\/a> (and been so for close to two years) with over 54,000 followers? Because <\/strong>I don\u2019t assume I know everything about social media marketing, so I focus my time on<\/strong> <\/strong>building relationships<\/strong><\/a>.<\/strong><\/a> Because I pay attention, respond to, and interact with\u00a0my followers\u2026 and I am not afraid to experiment publicly to see what topics are most relevant to my network(s), and what content is most useful to them.<\/p>\n

Think about it this way \u2014 what do you do when you are on a date?\u00a0 You get to know someone.\u00a0 You try various \u201ctactics\u201d\u00a0and see which ones delight your date.\u00a0 And then you keep going with what works \u2014\u00a0you don\u2019t stop interacting and you try to stay interesting and relevant<\/strong>.\u00a0 You keep communicating and you keep building the relationship by asking questions and sharing information about yourself to build trust, all while making yourself available and easy to reach.\u00a0 (By the way, don\u2019t forget our smart phones can actually make and receive PHONE CALLS!).<\/p>\n

More than ever, marketing is about connecting to people.\u00a0 Social media is simply a platform that facilitates the connection.\u00a0\u00a0The different platforms will come and go, but the need to<\/strong> <\/strong>connect and build relationships with our audience members<\/strong><\/a> <\/strong>will only grow stronger.<\/strong> The more skilled we can become with building relationships, the greater chance that our brand will stand out in a crowd, both now and in the future.<\/p>\n

Since all relationships are slightly different and there are no social media marketing gurus to tell you exactly how to do this, I highly recommend you ask yourself the following questions:<\/p>\n

1.\u00a0 What if you took a few days to experiment with your social media marketing approach \u2013 what would you do differently?<\/p>\n

2.\u00a0 In what ways would you reach out to your audience and your consumers?<\/p>\n

3.\u00a0 How would you court them differently?<\/p>\n

4.\u00a0 How would you experiment with delighting them?<\/p>\n

\u2026. then go DO it! Your customers, and prospective customers, want \u201crelevant\u201d and \u201cvaluable\u201d \u2013 so why not figure out what that is and give it to them??<\/strong><\/em><\/p>\n

Ted Rubin<\/p>\n

Originally posted at ZuberRants<\/em><\/a> <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

There are no true experts or gurus in this social media space \u2013 we are ALL\u00a0still trying to figure this out. When I said that at the 140 Character\u2019s Conference: New York City (#140conf) the audience applauded\u2026 because we\u00a0all assume that someone else has all the answers to social media marketing success. The truth is … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[928,1373,32,480,479,30,1029,1374,897,3,1078],"class_list":["post-3275","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-brand-advocate","tag-brand-relevance","tag-marketing","tag-return-on-relationship","tag-ror","tag-social-media","tag-social-media-marketing","tag-social-media-science","tag-social-media-strategy","tag-ted-rubin","tag-zuberance"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=3275"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3275\/revisions"}],"predecessor-version":[{"id":3277,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3275\/revisions\/3277"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=3275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=3275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=3275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}