{"id":3341,"date":"2011-08-13T21:13:11","date_gmt":"2011-08-13T21:13:11","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=3341"},"modified":"2011-08-13T21:13:11","modified_gmt":"2011-08-13T21:13:11","slug":"the-ongoing-love-affair-with-our-mobile-phones","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/08\/the-ongoing-love-affair-with-our-mobile-phones\/","title":{"rendered":"The Ongoing Love Affair With Our Mobile Phones"},"content":{"rendered":"<p><strong>The results from a very intriguingly-worded survey conducted by <a href=\"http:\/\/blog.telenav.com\/marketing-stage\/about\/pr-summer-travel\/report-20110803.html\" target=\"_blank\">TeleNav<\/a> reveal some very telling facts about Americans and what we&#8217;re willing to give up if forced to make a choice between our cell phone and&#8230;<\/strong><\/p>\n<p>To paraphrase the late, great Robert Palmer, &#8220;you might as well face it, you&#8217;re addicted to&#8230; your cell phone.&#8221; That&#8217;s the only conclusion I can come to after reviewing the findings from the aforementioned survey.<\/p>\n<p>What TeleNav did was pose the following query to respondents:<\/p>\n<p><strong>Are you willing to give up your mobile phone for a week or&#8230;<\/strong><\/p>\n<ul>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/www.mobilechoices.co.uk\/images\/General\/Mobile_phone_love_heart_GUIDE_01.jpg\" title=\"heart phone\" class=\"alignright\" width=\"250\" height=\"250\" \/>\t<\/p>\n<li>Alcohol<\/li>\n<li>Chocolate<\/li>\n<li>Caffeine<\/li>\n<li>Exercise<\/li>\n<li>Sex<\/li>\n<li>Toothbrush<\/li>\n<li>Shoes<\/li>\n<li>Computer<\/li>\n<\/ul>\n<p><BR><br \/>\nCare to guess which one of the above more people willing to give up instead of their phone?<!--more--><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.stargroup1.com\/sites\/default\/files\/uploads\/screen_shot_2011-08-12_at_12.36.38_pm.png\" alt=\"\" \/><\/p>\n<p>Ok raise your hand if you said sex&#8230; I see you in the back, raise your hand. Oh by the way, of those who indicated they would be more willing to give up sex than their mobile phone for a week, 70% were women. You draw your own conclusions from that&#8230;<\/p>\n<p>TeleNav also wanted to get a breakdown among the big three smartphone Operating Systems (OS) &#8211; iPhone, Android and Blackberry to gauge how their users feel about their phone\/OS, how\/where they use them, etc.<\/p>\n<ul>\n<li>Apparently Android user their phone and their style go more hand in hand than iPhone &amp; Blackberry users<\/li>\n<li>Was surprised to see only 5% of Blackberry users use their phone for business<\/li>\n<li>And shame, shame on us iPhone users as we apparently check our phones at the dinner table more than our mobile brethren<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"http:\/\/www.stargroup1.com\/sites\/default\/files\/uploads\/screen_shot_2011-08-12_at_12.49.11_pm.png\" alt=\"\" \/><\/p>\n<p>Then there&#8217;s the matter of smartphone users vs. feature phone users.<\/p>\n<p>Survey says&#8230;<\/p>\n<ul>\n<li>Smartphone users were twice as likely as feature phone users to give up hot showers rather than their phone for one week.<\/li>\n<li>31% of smartphone users said they check their phone for messages or email while at the movies; only 7% of feature phones admitted to doing the same.<\/li>\n<li>Smartphone users were twice as likely as feature phone users to say they&#8217;d rather give up television for a week than their phone.<\/li>\n<\/ul>\n<p>It&#8217;s quite obvious there&#8217;s either a love affair or an addiction, depending on how you look at it, that we have with our mobile\/cell phones.<\/p>\n<p>From a personal standpoint, it&#8217;s rather alarming to see people willing to give up so much just to keep their phone and I have to admit, I check my phone more than I should.<\/p>\n<p>However from an advertising and marketing professional standpoint, it just speaks, no screams that there is a world of opportunity for mobile marketers and ALL marketers out there to get your message in front of a whole lot of people, to put it quite simplistically.<\/p>\n<p>There are more interesting findings from the survey, which can be found <a href=\"http:\/\/blog.telenav.com\/marketing-stage\/about\/pr-summer-travel\/report-20110803.html\" target=\"_blank\">here<\/a>.<\/p>\n<p>Steve Olenski<\/p>\n<p>Originally posted on the <a href=\"http:\/\/www.stargroup1.com\/blog\/ongoing-love-affair-our-mobile-phones\">Star Group blog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The results from a very intriguingly-worded survey conducted by TeleNav reveal some very telling facts about Americans and what we&#8217;re willing to give up if forced to make a choice between our cell phone and&#8230; To paraphrase the late, great Robert Palmer, &#8220;you might as well face it, you&#8217;re addicted to&#8230; your cell phone.&#8221; That&#8217;s &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2011\/08\/the-ongoing-love-affair-with-our-mobile-phones\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,1383],"tags":[1401,1402,1403,32,1405,1406,1407,1404,1408,1409],"class_list":["post-3341","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-steveolenski","tag-cell-phones","tag-feature-phones","tag-marketers","tag-marketing","tag-mobile-marketer","tag-mobile-marketing","tag-mobile-phones","tag-sex","tag-smartphones","tag-telenav"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=3341"}],"version-history":[{"count":6,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3341\/revisions"}],"predecessor-version":[{"id":3347,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3341\/revisions\/3347"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=3341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=3341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=3341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}