![\"\"](\"http:\/\/images4.cpcache.com\/product\/357911044v5_150x150_Front_Color-Black.jpg\" "\\"Heart")
Bloggers are amazing people who add a great deal of value to my life and work \u2013 and in my social media saturated work\/life, that means a great deal!\u00a0 <\/p>\nBloggers are amazing people who add a great deal of value to my life and work \u2013 and in my social media saturated work\/life, that means a great deal!\u00a0 <\/p>\n
Every day I am thrilled to be part of the awesome blogger community, and here\u2019s why you (and your brand) need to love bloggers too:<\/p>\n
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1.\u00a0\u00a0\u00a0\u00a0 <\/strong>Bloggers are committed to building a business around what they love.\u00a0\u00a0 <\/strong><\/p>\n This unto itself is admirable and inspiring because it takes courage, skill, and determination.\u00a0\u00a0 Add to that their openness to opportunities and you quickly see the potential powerful collaborations they can form!<\/p>\n \u00a0<\/strong>2.\u00a0\u00a0\u00a0\u00a0 <\/strong>Twitter, Facebook, YouTube and Google+ are only platforms; Bloggers are the true power of social media. <\/strong><\/p>\n Without real people effectively using these platforms, they hold very little value.\u00a0 Bloggers turn the platforms into multi-stream connectors which bring together people with similar interests and connect them (and their networks) to relevant products, services, and brands.<\/p>\n \u00a0<\/strong>3.\u00a0\u00a0\u00a0\u00a0 <\/strong>Bloggers maximize their strengths. \u00a0<\/strong><\/strong><\/p>\n Of course not all Bloggers do everything well, but what they do well, they are smart enough to keep doing over and over again.\u00a0 Wise repetition and consistency are a welcome relief in a constantly-changing digital world!<\/p>\n \u00a0<\/strong>4.\u00a0\u00a0\u00a0\u00a0 <\/strong>Bloggers tell it like it IS. <\/strong><\/p>\n Bloggers have no problems opening up and telling you what they think \u2013 positive, negative, or somewhere in between.\u00a0 They review products in order to share information and honest opinions \/ recommendations with their audiences, so through them you can get important REAL feedback about your brand, products, and services.<\/p>\n \u00a0<\/strong>5.\u00a0\u00a0\u00a0\u00a0 <\/strong>Bloggers value, and excel, at engagement and interaction. <\/strong><\/p>\n Because Bloggers know how to engage and interact with their readers — and place a high value on just that \u2013 they have the potential to be amazing marketers, brand advocates, and facilitators of relationships.<\/p>\n \u00a0<\/strong>6.\u00a0\u00a0\u00a0\u00a0 <\/strong>Bloggers are typically OPEN, POSITIVE, and SUPPORTIVE.<\/strong><\/p>\n Each of these qualities separately attracts people\u2026 when you put them all together, the magnetic power grows exponentially.\u00a0 If you want your brand to get noticed amidst the \u201ccrowd\u201d of information out there, a healthy dose of magnetism could be just the thing to do the trick!<\/p>\n \u00a0<\/strong>7.\u00a0\u00a0\u00a0\u00a0 <\/strong>Bloggers know how to build relationships with their audience.\u00a0 <\/strong><\/p>\n Is this social media age, relationships are key to effective marketing.\u00a0 Bloggers know how to express themselves in a very authentic and genuine way, so their interactions go well beyond a one-time impression \u2013 their readers keep coming back because they TRUST the Bloggers and are HEARD by the Bloggers.\u00a0 This is a marketing goldmine for your brand, so make sure you handle the Blogger relationship as the incredibly valuable resource it is!<\/p>\n 8.\u00a0\u00a0\u00a0\u00a0 <\/strong>Bloggers have their finger on the consumer pulse. <\/strong><\/p>\n Bloggers, through their ongoing reader relationships, are able to relate to consumers\u2019 lives.\u00a0 They understand consumers concerns, what motivates them, and how they can be best served.\u00a0 Wise marketers will actively invest in this incredibly valuable form of \u201cfield research\u201d that effectively gets at the underlying reasons\/needs\/desires that influence consumer behaviors\u2026 and how it evolves every day.<\/p>\n 9.\u00a0\u00a0\u00a0\u00a0 <\/strong>Bloggers know how to build and nurture communities.<\/strong><\/p>\n A well-written, relevant, timely, entertaining and accurate blog becomes a prime slice of digital real estate for a community of readers with similar interests.\u00a0 Bloggers put time and energy into not just writing their blog posts, but also encouraging and facilitating conversation between and among readers.\u00a0 \u00a0This in turn creates communities that are great places to solicit valuable honest feedback, as well as many other valuable opportunities.<\/p>\n <\/strong>10.\u00a0 <\/strong>Bloggers have true influence<\/strong><\/p>\n As Bloggers build relationships with their audience, they become a trusted information source to many of them.\u00a0 Consumers frequently turn to their social networks (blog communities included) for product and service recommendations, and as a trusted source, Bloggers have the power to greatly influence purchase decisions.<\/p>\n 11.\u00a0 <\/strong>Bloggers create static\/searchable\u00a0content<\/strong><\/p>\n Let\u2019s not forget that there are some advantages to static content \u2013 like searchability! Although Bloggers frequently update information, it is still considered static content, giving it a boost with search engines and allowing it to live and keep on giving well into the future.<\/p>\n <\/strong>12.\u00a0 <\/strong>Bloggers ARE the future of scalable, relevant, and \u201csocial\u201d media.<\/strong><\/p>\n Bloggers have multiple tools at their disposal, and know how to use them well within the context of human relationships.\u00a0 That skill set will be highly effective and influential no matter what the next great technology is.\u00a0 Invest in the Blogging community and you automatically invest in your future marketing success.<\/p>\n Ted Rubin<\/p>\n