{"id":3620,"date":"2011-11-13T18:53:05","date_gmt":"2011-11-13T18:53:05","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=3620"},"modified":"2011-11-13T18:53:05","modified_gmt":"2011-11-13T18:53:05","slug":"to-link-or-not-to-link-social-media-accounts","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2011\/11\/to-link-or-not-to-link-social-media-accounts\/","title":{"rendered":"To Link or Not to Link Social Media Accounts?"},"content":{"rendered":"

\"\"One of my LinkedIn connections (Phil Masiello<\/a>) recently asked me an important question \u2013 one that, in my opinion, everyone should be asking themselves if they haven\u2019t already.\u00a0 Following is his question, with my response and a few additional thoughts:<\/p>\n

Phil: Ted, \u2028I have my <\/em>Twitter<\/em><\/a> linked to my LinkedIn account. One of my contacts is complaining to me that I shouldn\u2019t do that. Linked in is for business and Facebook is for other. My twitter is mostly related to business, business travel, etc. What is your thought? Should I take twitter off LinkedIn?<\/em><\/em><\/p>\n

My response went something like this:<\/p>\n

I connect my Twitter activity to my Linkedin account because I do very little daily LinkedIn interaction and this way my LinkedIn presence still has a life. I DO NOT connect Twitter to Facebook since those posts \u00a0do fill up peoples pages and cause issues, and the language I use for Twitter and Facebook differs so greatly.<\/p>\n

I have had a few LinkedIn complaints as well (about showing my Twitter activity there), but those complaints are HUGELY\u00a0outweighed\u00a0by the positive feedback and interaction it creates for me in a medium that lacks that easy functionality. I explain this to those who complain, and they all understand my reasoning. That being said, if they are unhappy, they can simply unlink from me, with no harm done.<\/p>\n

I DO pay\u00a0attention\u00a0to these things and if the negative begins to outweigh the positive, I will change my practice.\u00a0\u00a0<\/p>\n

The key things to ask before linking any social media streams are:<\/p>\n

    \n
  1. Is the information relevant to more than one network?\u00a0 If not, don\u2019t link.<\/li>\n
  2. Is the language (tone, formal vs. informal, etc) appropriate for more than one network?\u00a0 If not, don\u2019t link.<\/li>\n
  3. Is the content valuable to more than one network?\u00a0 If not, don\u2019t link.<\/li>\n
  4. Is the content appropriate for the purpose of more than one network\/tool?\u00a0 If not, don\u2019t link.<\/li>\n
  5. Is the link (and resulting automatic feed) likely to get in the way of other people\u2019s online experience?\u00a0 If so, don\u2019t link.<\/li>\n<\/ol>\n

    Although each social media tool has several shared attributes, each tool also has different functionality and different purpose \u2013 which draws a different audience and content for each.\u00a0<\/p>\n

    Bottom line?\u00a0 Pay attention to your audience and make sure your links between tools are of value to each audience involved, and not just an easy (but useless) way for you to spray your content far and wide.\u00a0 Just because you CAN doesn\u2019t mean you SHOULD.\u00a0<\/p>\n

    On the other hand, when done intentionally and appropriately, linking content feeds from one social media tool to another can be a highly effective and valuable way to extend your online presence to more than one relevant audience in more than one way.\u00a0<\/p>\n

    Bottom line?\u00a0 It\u2019s your choice\u2026 just choose wisely, for the sake of all involved.\u00a0 <\/strong><\/p>\n

    Ted Rubin\u00a0<\/p>\n

    PS. Notice how Phil used social media to request information from a trusted source.\u00a0 LOVE it!<\/p>\n

    Originally posted at Zemoga\u2019s\u00a0FromBogotaWithLove.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    One of my LinkedIn connections (Phil Masiello) recently asked me an important question \u2013 one that, in my opinion, everyone should be asking themselves if they haven\u2019t already.\u00a0 Following is his question, with my response and a few additional thoughts: Phil: Ted, \u2028I have my Twitter linked to my LinkedIn account. One of my contacts … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1458,393,739,1495,32,30,1496,3],"class_list":["post-3620","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-tedrubin-2","tag-facebook","tag-linkedin","tag-linking-social-media-accounts","tag-marketing","tag-social-media","tag-social-media-best-practices","tag-ted-rubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=3620"}],"version-history":[{"count":3,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3620\/revisions"}],"predecessor-version":[{"id":3623,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3620\/revisions\/3623"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=3620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=3620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=3620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}