{"id":3787,"date":"2012-01-07T19:14:01","date_gmt":"2012-01-07T19:14:01","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=3787"},"modified":"2012-01-07T19:14:01","modified_gmt":"2012-01-07T19:14:01","slug":"do-you-call-on-those-raising-their-hands","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2012\/01\/do-you-call-on-those-raising-their-hands\/","title":{"rendered":"Do you call on those Raising their Hands?"},"content":{"rendered":"

\"\"Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands??\u00a0 If not, you are missing an incredible opportunity!<\/p>\n

Every social complaint or question is the \u201clow hanging fruit\u201d of a brand\u2019s chance to interact with consumers.\u00a0 But it\u2019s not just ANY chance \u2013 it\u2019s a chance to interact when you have the consumers full attention \u201cand\u201d PUBLICLY, to engage in a way that can, and often will, catch the attention of an entire audience. These kinds of comments are visible, relevant and actionable, and brands need to have a plan to engage.<\/p>\n

Unfortunately many brands are ignoring or simply not taking full advantage of this opportunity and falling into one of the biggest social media mistakes\u2026 Not Being Social.<\/p>\n

Makes me think of the old adage \u201cif a tree falls in the forest\u2026\u201d except here the problem is that people are<\/em> hearing the tree fall but no one is responding (or even aware)!\u00a0 Consumers are speaking their mind, asking for answers or information, and they won\u2019t wait long for you to pay attention before going elsewhere. The effects of this negligence can be detrimental to the brand at best.<\/p>\n

Brands and retailers need to recognize this fundamental shift in consumer expectations \u2013 the expectation that their comments\/tweets\/posts will be noticed, acknowledged, and addressed.<\/p>\n

I admit it is a challenge to see the \u201craised hands\u201d of the tough-to-track Google searches, but let\u2019s not use that as an excuse to not try!\u00a0 Use this an incentive to get to know your consumers better by building relationships<\/a> with them BEFORE they \u201craise their hands\u201d in a Google search\u2026 so your brand will be a step ahead as the answer consumers will select<\/em> first in a list of Google search results.<\/p>\n

A raised hand is a request for attention, which, last time I looked, was exactly what we marketers want.\u00a0 Start calling on your consumers who raise their hands before it is too late.<\/p>\n

Ted Rubin<\/p>\n

 <\/p>\n

Originally posted at <\/em>TedRubin.com<\/em><\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Every Google search is a hand being raised. So is every tweet, blog post, and Facebook comment with a complaint or question. Do you call on those raising their hands??\u00a0 If not, you are missing an incredible opportunity! Every social complaint or question is the \u201clow hanging fruit\u201d of a brand\u2019s chance to interact with … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1458,1184,393,1558,32,1225,241,480,479,1559,1029,3,244],"class_list":["post-3787","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-tedrubin-2","tag-collective-bias","tag-facebook","tag-google-search","tag-marketing","tag-online-customer-service","tag-relationship-marketing","tag-return-on-relationship","tag-ror","tag-social-media-customer-service","tag-social-media-marketing","tag-ted-rubin","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=3787"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3787\/revisions"}],"predecessor-version":[{"id":3789,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3787\/revisions\/3789"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=3787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=3787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=3787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}