![\"\"](\"http:\/\/2.bp.blogspot.com\/-heZAPMDchNE\/TlvW8UtZlcI\/AAAAAAAACDI\/WNO18Yq-VGo\/s400\/social_media_blender.jpg\" "\\"blender\\"")
These are exciting times, because Social Media takes \u201cWill it Blend?\u201d to a whole new level with marketers. And for those of us who\u2019ve been in the business for a while\u2014it\u2019s about time!<\/p>\nThese are exciting times, because Social Media takes \u201cWill it Blend?\u201d to a whole new level with marketers. And for those of us who\u2019ve been in the business for a while\u2014it\u2019s about time!<\/p>\n
For years, marketing people and PR folks wore separate hats\u2014had different skill sets, different agendas\u2014even though they share a common purpose. It\u2019s like the FBI and the CIA not talking to each other and sharing information about terrorism\u2014dumb.<\/p>\n
Even the birth of digital communications didn\u2019t turn on any light bulbs at first, even made it worse by adding another silo, but the power and exponential growth of social media shows us why it is vital to string it all together<\/a>.<\/p>\n Branding is the art of becoming known, liked and trusted; marketing is getting someone who has a need to know, like and trust you; PR is shaping and maintaining your image in the eyes of the public. Social Media enables, empowers, and provides the platforms where you can leverage it all\u2026 build awareness, amplify your message and build relationships.\u00a0 It\u2019s all about building an emotional connection with people\u2026 and it not only blends GREAT\u2026 it makes blending to together essential!<\/p>\n It\u2019s not surprising to me that traditional ad agencies are scrambling to morph into \u201cinteractive\u201d agencies, \u201cdo social,\u201d and blend everything together for the common good. Social media helps savvy marketers not only advertise to their prospects, but also glean information about them\u2014develop relationships with them\u2014and take care of branding, too\u2014all from the same space.<\/p>\n The beauty of this is that your customers and prospects are already there! They\u2019re accessing news, shopping, watching TV, reading their favorite magazines, texting and face-booking, tweeting\u2014with the computers in their pockets. Why not combine your strategies to meet them where they live?<\/p>\n Does that mean we throw out traditional marketing tools and start over? Absolutely not, and I addressed this in my article on Marketing 101 Lessons<\/a>. However, it does<\/span> mean that we need to step back and take a look at the big picture, and how social can be integrated to actually amplify our PR and marketing efforts\u2014not work counter to them. The information landscape has changed, so the faster we adapt to this change and figure out new, interesting, fun ways to work within it, the better we can become at developing and nurturing relationships with customers, prospects and partners.<\/p>\n Social allows us to blur the lines between marketing, lead generation and PR\u2014and let\u2019s not forget about customer service<\/a>. So \u201cMake it Blend,\u201d people!<\/p>\n Ted Rubin<\/p>\n Originally posted at TedRubin.com<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" These are exciting times, because Social Media takes \u201cWill it Blend?\u201d to a whole new level with marketers. And for those of us who\u2019ve been in the business for a while\u2014it\u2019s about time! For years, marketing people and PR folks wore separate hats\u2014had different skill sets, different agendas\u2014even though they share a common purpose. It\u2019s … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1319,1587,32,44,43,1586],"class_list":["post-3828","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-digital","tag-maintaining","tag-marketing","tag-pr","tag-public-relations","tag-shaping"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=3828"}],"version-history":[{"count":5,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3828\/revisions"}],"predecessor-version":[{"id":3840,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3828\/revisions\/3840"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=3828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=3828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=3828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}