{"id":3844,"date":"2012-03-04T02:01:53","date_gmt":"2012-03-04T02:01:53","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=3844"},"modified":"2012-03-04T02:01:53","modified_gmt":"2012-03-04T02:01:53","slug":"the-state-of-the-twitterverse-2012","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2012\/03\/the-state-of-the-twitterverse-2012\/","title":{"rendered":"The State of the Twitterverse 2012"},"content":{"rendered":"
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The first time I wrote about Twitter was March 2007<\/a>. My, how time and Tweets fly. With 500 million registered users and 250 million Tweets flying across the Twitterverse<\/a> every day, Twitter has become a fabric of our digital culture. Twitter is now ingrained in our digital DNA and is reflected in our lifestyle and how we connect and communicate with one another.<\/p>\n

While many struggle to understand its utility or its significance in the greater world of media, it is the most efficient global information network in existence today. News no longer breaks<\/a>, it Tweets. People have demonstrated the speed and efficacy of social networking by connecting to one another based on interests (interest graph<\/a>) rather then limiting connections to relationships (social graph).\u00a0 Twitter represents a promising intersection of new media, relationships, traditional media and information to form one highly connected human network<\/a>.<\/p>\n

I recently stumbled upon a well done infographic created by Infographic<\/a> Labs to communicate the state of of the Twitterverse. It\u2019s quite grand in its design. So, to help get the most out of it, I\u2019ve dissected it into smaller byte-sized portions.
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\nA Brief History of Twitter<\/strong><\/p>\n

July 2006 \u2013 Twttr\u2019s hatched (Yes that\u2019s how it was originally spelled), by Jack Dorsey, Evan Williams, and Biz Stone<\/p>\n

July 2007 \u2013 Raises $1 million, valued at $5 million<\/p>\n

November 2008 \u2013 President-elect Barack Obama thanks his Twitter followers<\/p>\n

2009 \u2013 2 billion Tweets per day, Twitter raises $35 million<\/p>\n

Dec 2010 \u2013 Raises $200 million, now valued at $3.7 billion<\/p>\n

2011 \u2013 100 million active<\/em> users sending 33 billion Tweets per day
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\n<\/center>
\nThe Top 3 Countries for Twitter<\/strong><\/p>\n

1. United States \u2013 107.7 million<\/p>\n

2. Brasil \u2013 33.3 million<\/p>\n

3. Japan \u2013 29.9 million<\/p>\n

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The Top 5 Moments in Tweets<\/strong><\/p>\n

1. \u201cCastle in the Sky\u201d TV Screening \u2013 25,088 Tweets per second (TPS)<\/p>\n

2. Superbowl XLVI Last Minutes \u2013 10,245 TPS<\/p>\n

3. (Tied) Madonna at the Superbowl \u2013 10,245 TPS<\/p>\n

4. Tim Tebow\u2019s Win \u2013 9,420 TPS<\/p>\n

5. Beyonce at the VMAs \u2013 8,869 TPS
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\nTop 6 Reasons for Retweeting<\/strong><\/p>\n

1. Interesting content \u2013 92%<\/p>\n

2. Personal connection \u2013 84%<\/p>\n

3. Humor \u2013 66%<\/p>\n

4. Incentive \u2013 32%<\/p>\n

5. Retweet requests \u2013 26%<\/p>\n

6.\u00a0Celebrity status \u2013 21%
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\n<\/center>
\nTop 4 Ways People Decide to Follow You<\/strong><\/p>\n

1.Suggested by friends \u2013 69%<\/p>\n

2. Online search \u2013 47%<\/p>\n

3. Suggested by Twitter \u2013 44%<\/p>\n

4. Promotions \u2013 31%
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\n<\/center>
\nTop Factoids You Didn\u2019t Know About Twitter<\/strong><\/p>\n

1. Twitter\u2019s projected ad revenue in 2012 is $259 million<\/p>\n

2. Projected ad revenue by 2014 is $540 million<\/p>\n

3. 11 Twitter accounts created every second<\/p>\n

4. 1 million accounts opened every day<\/p>\n

 <\/p>\n

Brian Solis<\/p>\n

 <\/p>\n

Connect with me: Twitter<\/a> | LinkedIn<\/a> | Facebook<\/a> | Google+<\/a> |<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The first time I wrote about Twitter was March 2007. My, how time and Tweets fly. With 500 million registered users and 250 million Tweets flying across the Twitterverse every day, Twitter has become a fabric of our digital culture. Twitter is now ingrained in our digital DNA and is reflected in our lifestyle and … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,964],"tags":[1245,42,1595,1962,1596,244,1597],"class_list":["post-3844","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-briansolis","tag-1245","tag-advertising","tag-infograph","tag-infographic","tag-retweet","tag-twitter","tag-twitterverse"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=3844"}],"version-history":[{"count":8,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3844\/revisions"}],"predecessor-version":[{"id":3852,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3844\/revisions\/3852"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=3844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=3844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=3844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}