{"id":392,"date":"2010-04-03T01:21:41","date_gmt":"2010-04-03T01:21:41","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=392"},"modified":"2010-04-03T01:23:53","modified_gmt":"2010-04-03T01:23:53","slug":"brogan-why-hes-worth-it","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2010\/04\/brogan-why-hes-worth-it\/","title":{"rendered":"Brogan: Why he’s Worth It"},"content":{"rendered":"

OK: All the hype about Brogan making money off the social media world:<\/strong> First of all, I am glad to know that we are all in social media to ultimately develop revenue (OK, not everybody but I admit most). Of course it\u2019s mostly about meeting people and establishing relationships that lead to engagement. Bottom line is this\u2014tweeting is a waste of time if you can\u2019t show your company or boss how you are helping to contribute results. It\u2019s not what\u2019s on your virtual resume or \u201cfootprint\u201d that counts\u2014it is what you contribute to your team. REVENUE rules. You would think in this economy people would \u201cget it\u201d and it continues to amaze me that some people feel entitled to their jobs! >> FAIL. If you are not generating revenue, adding monetary value to your organization, you should re-think things. Gone are the days of cushy corporate 9-5 jobs. The re-set button has been pushed and we are never returning to what was. The new world is tough and getting tougher. Cheers to those who can add value, be helpful and monetize\u2014fairly\u2014their work. Chris Brogan is one of them. I know recently he\u2019s been criticized about this but I can tell you, he is \u2013to me\u2014an innovative businessman. He\u2019s awesome, geeky, smart, fun and accessible\u2014but remember, he\u2019s in it to build a business and I respect him for it. As a small business owner, I get it, support it and have been around long enough to know that change is the ONE thing we count on. Just because someone starts out in one place doesn\u2019t mean they stay there. Today\u2019s businesses that succeed are flexible, dynamic and open to new. Chris Brogan is evolving as we all are and that\u2019s the fun part about any business.<\/p>\n

Social Media 101: Chris Brogan\u2019s new book:<\/strong> I love it. It boils down great ideas, Chris\u2019 own experiences, tools he likes, tools he\u2019s not sure about, his opinions on things, examples of folks he respects, the list goes on. Businesses can learn tons from this new book. Some good points: Twitter is a great way to promote your business blog and links; Photo Share rocks; Clients and how to involve them on your blog; The importance of Strategy (one of my favorite words); Specific uses of social media for industries like real estate, banking, etc.; Blogging tips including good examples for titles (the importance of brevity). GET THE BOOK. You\u2019ll love it if you get what I meanJ<\/p>\n

The Apple Doesn\u2019t Fall Far from the Tree: <\/strong> I have had the pleasure of contacting Chris to invite him to Memphis May 6th to speak to Memphis businesses on how social media gives everyone a big voice. In planning our event (check my website for registration\/info) I have had the great pleasure of working with Diane Brogan\u2014his booking agent and Mom. All I can say is that she is a wonderful person, a joy to work with. We have had phone conversations and some e-mail exchanges. I haven\u2019t even had to talk to Chris yet (although I look forward to it). It is evident to me that family is most important to the Brogan crew and I think that\u2019s the coolest thing of all. I have tweeted recently that #DianeRocks and she does. If every other speaker I\u2019ve booked had been so easy\/fun. Thanks Diane! Maybe Chris will get to be the honorary Peabody Hotel Duckmaster while he\u2019s here in our River City!<\/p>\n

Cool People coming to #BroganMemphis:<\/strong> We have 14 (and counting) cool Tweeps flying to Memphis for the May 6th event. Soon I will list them all as we\u2019re still compiling the list!!! From Canada to PA to NYC to MO\u2026the CMO crew is coming in. What a huge tribute to Chris and to the Power of Twitter. This idea came to me while talking with Twitter friends Glen Gilmore (aka @TrendTracker) and Anne Gallaher (aka @AnneDGallaher) and with their encouragement, my being on Twitter and Chris Brogan talking back to me (imagine that)\u2026here we are! Thanks to all our sponsors: FedEx, Peabody, Pinnacle Airlines, JudyMac Team, The Memphis Daily News\u2026we\u2019re going to \u201ctrend on Twitter with the Power Tweeters\u201d in May! Join us if you can. My website has all details at www.howell-marketing.com<\/p>\n

Thanks for reading this! I look forward to your comments and any questions you may have. Rock on!<\/p>\n

Amy Howell<\/p>\n","protected":false},"excerpt":{"rendered":"

OK: All the hype about Brogan making money off the social media world: First of all, I am glad to know that we are all in social media to ultimately develop revenue (OK, not everybody but I admit most). Of course it\u2019s mostly about meeting people and establishing relationships that lead to engagement. Bottom line … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,6],"tags":[229,230,231],"class_list":["post-392","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-amyhowell","tag-chris-brogan","tag-money","tag-social-media-101"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=392"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/392\/revisions"}],"predecessor-version":[{"id":394,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/392\/revisions\/394"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}