{"id":3932,"date":"2012-04-11T19:41:39","date_gmt":"2012-04-11T19:41:39","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=3932"},"modified":"2012-04-11T20:48:34","modified_gmt":"2012-04-11T20:48:34","slug":"yammer-acquires-onedrum-to-make-desktop-content-social","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2012\/04\/yammer-acquires-onedrum-to-make-desktop-content-social\/","title":{"rendered":"Yammer Acquires oneDrum to Make Desktop Content Social"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"Yammer\" src=\"http:\/\/km4meu.files.wordpress.com\/2012\/01\/yammer.png\" alt=\"\" width=\"300\" height=\"297\" \/><a href=\"http:\/\/ctt.marketwire.com\/?release=855112&amp;id=1297036&amp;type=1&amp;url=http%3a%2f%2fwww.yammer.com%2f\">Yammer, Inc.<\/a>, the leading provider of Enterprise Social Networks, today announced it has acquired oneDrum, a UK-based software company that offers file sharing and collaboration solutions for businesses. With the acquisition, Yammer will gain powerful desktop sync capabilities, enabling file folders to be shared across multiple users&#8217; desktops. oneDrum also brings collaborative functionality to Microsoft Office applications, allowing multiple authors to work together on Word, Excel and PowerPoint documents in real time.<\/p>\n<p>&#8220;Employees spend a huge amount of time working with files, especially in Microsoft Office,&#8221; said David Sacks, Yammer CEO. &#8220;Through oneDrum, Yammer will incorporate all of that content into the enterprise social graph, making it discoverable and collaborative. Our mission is to create a social layer across the enterprise, bringing together people, content, and conversations across all business applications.&#8221;<!--more--><\/p>\n<p><strong>Making Content Social<\/strong><strong><br \/>\n<\/strong>Today&#8217;s enterprise content management (ECM) systems are built on document-centric architectures designed for file storage and are inefficient for collaboration. As a result, users typically resort to email for file sharing, which presents significant challenges for version control and information discovery.<\/p>\n<p>Yammer is taking social discovery to a powerful new level by making content that exists on the desktop instantly shareable, without requiring additional actions from the user. The acquisition of oneDrum will help Yammer users get work done faster, smarter and with greater transparency by bringing content to the place where employees from across the organization come together &#8212; the Enterprise Social Network. Key features include:<\/p>\n<ul>\n<li><strong>Sync: \u00a0\u00a0\u00a0\u00a0 <\/strong>Users \u00a0\u00a0\u00a0\u00a0 will be able to access Yammer files through a folder on their desktop. \u00a0\u00a0\u00a0\u00a0 Inside this folder, users will see subfolders for each Yammer group that \u00a0\u00a0\u00a0\u00a0 they are a member of. Thus, every Yammer group becomes a shared folder for \u00a0\u00a0\u00a0\u00a0 the team.<\/li>\n<ul>\n<li>Shared folders automatically \u00a0\u00a0\u00a0\u00a0\u00a0 appear when a user joins a new group; they disappear instantly when the \u00a0\u00a0\u00a0\u00a0\u00a0 user leaves (or is removed from) the group.<\/li>\n<li>Users can drag and drop files \u00a0\u00a0\u00a0\u00a0\u00a0 into the shared folder to upload them to Yammer; this also syncs them \u00a0\u00a0\u00a0\u00a0\u00a0 automatically to team members&#8217; desktops.<\/li>\n<li>Users can open files from the \u00a0\u00a0\u00a0\u00a0\u00a0 Yammer desktop folder and work on them in their native applications. When \u00a0\u00a0\u00a0\u00a0\u00a0 new versions are saved, they are automatically synced directly to Yammer \u00a0\u00a0\u00a0\u00a0\u00a0 and to coworkers&#8217; desktops.<\/li>\n<li>Files can be worked on \u00a0\u00a0\u00a0\u00a0\u00a0 offline, and then synced as soon as the user returns online.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<li><strong>Discover: \u00a0\u00a0\u00a0\u00a0 <\/strong>Each \u00a0\u00a0\u00a0\u00a0 Yammer file lives at a unique URL (or permalink) where it can be viewed in \u00a0\u00a0\u00a0\u00a0 the browser, followed, shared and discussed. Following a file will notify \u00a0\u00a0\u00a0\u00a0 the user of changes. Users can also view a revision history.<\/li>\n<ul>\n<li>As soon as a file is dragged \u00a0\u00a0\u00a0\u00a0\u00a0 into the Yammer desktop folder, it automatically receives its own \u00a0\u00a0\u00a0\u00a0\u00a0 permalink.<\/li>\n<li>The files immediately become \u00a0\u00a0\u00a0\u00a0\u00a0 full-text searchable on Yammer.<\/li>\n<li>They can be accessed on \u00a0\u00a0\u00a0\u00a0\u00a0 mobile devices and then easily shared or emailed from there.<\/li>\n<li>Opening or saving new \u00a0\u00a0\u00a0\u00a0\u00a0 versions will generate an activity story in the <a href=\"http:\/\/ctt.marketwire.com\/?release=872455&amp;id=1473676&amp;type=1&amp;url=http%3a%2f%2fwww.marketwire.com%2fpress-release%2fyammer-launches-ticker-for-enterprise-1584335.htm\">Ticker<\/a>, \u00a0\u00a0\u00a0\u00a0\u00a0 a scrolling real-time activity feed in Yammer, driving a new level of \u00a0\u00a0\u00a0\u00a0\u00a0 content virality.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<li><strong>Co-Create<\/strong>: Employees can work collaboratively \u00a0\u00a0\u00a0\u00a0 inside a Word, PowerPoint or Excel file added to the Yammer desktop \u00a0\u00a0\u00a0\u00a0 folder.<\/li>\n<ul>\n<li>When multiple co-workers open \u00a0\u00a0\u00a0\u00a0\u00a0 any Microsoft Office file that lives in a shared folder, it automatically \u00a0\u00a0\u00a0\u00a0\u00a0 becomes co-editable by those users simultaneously.<\/li>\n<li>Character-by-character \u00a0\u00a0\u00a0\u00a0\u00a0 changes appear as colleagues make edits to the file, while color-coded \u00a0\u00a0\u00a0\u00a0\u00a0 cursors identify different users collaborating in the document.<\/li>\n<li>Edits appear in real time \u00a0\u00a0\u00a0\u00a0\u00a0 when working online, while offline edits synchronize effortlessly when \u00a0\u00a0\u00a0\u00a0\u00a0 connectivity is re-established.<\/li>\n<\/ul>\n<\/ul>\n<p><strong>Security and Control<\/strong><strong><br \/>\n<\/strong>Yammer offers robust security and admin controls for content, including:<\/p>\n<ul>\n<li>Data in motion will be encrypted using 256-bit SSL\/TLS and \u00a0\u00a0\u00a0\u00a0 data at rest will be encrypted using 256-bit AES.<\/li>\n<li>Viewing permissions are based on group access, so when a user \u00a0\u00a0\u00a0\u00a0 is removed from a group or network, access to files is revoked \u00a0\u00a0\u00a0\u00a0 accordingly.<\/li>\n<li>Admins can mark content as read-only, restricting who can \u00a0\u00a0\u00a0\u00a0 edit a file.<\/li>\n<li>A version history tracks all changes to a document and allows \u00a0\u00a0\u00a0\u00a0 a previous version to be reverted.<\/li>\n<\/ul>\n<p>Yammer will begin introducing oneDrum functionality by Summer 2012 as a desktop client download, with no plug-ins to Microsoft Office required.<\/p>\n<p>The financial terms of the deal were not disclosed. All of oneDrum&#8217;s employees will join Yammer, with CEO Jasper Westaway leading the integration of the two products.<\/p>\n<p><strong>Additional Comments <\/strong><strong><br \/>\n<\/strong>&#8220;Yammer was built to be social from the ground up, so it&#8217;s natural for it to be the platform for maximizing content value. I&#8217;m proud that we&#8217;ll become part of the pioneer and leader in enterprise social networking to make our vision a reality.&#8221;<br \/>\n&#8212; Jasper Westaway, founder and CEO, oneDrum<\/p>\n<p>&#8220;&#8230; the technologies many enterprises look to for online collaboration (email and documents) are based on objects considered personal property of their creators, making collaboration using these mechanisms difficult and reuse of this information next to impossible.&#8221;<br \/>\n&#8212; Gartner, The Post 2.0 Era: Social in the Context of My Work, Dec. 2011.<\/p>\n<p>&#8220;It should be incumbent upon to the social network and content management vendors to provide services wherever the document is being used, rather than forcing people to collaborate around a storage location.&#8221;<br \/>\n&#8212; Gartner, The Post 2.0 Era: Social in the Context of My Work, Dec. 2011<\/p>\n<p><strong>Resources<\/strong><strong><br \/>\n<center><br \/>\n<iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/40128698?title=0&amp;byline=0&amp;portrait=0\" width=\"400\" height=\"225\" frameborder=\"0\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/p>\n<p><a href=\"http:\/\/vimeo.com\/40128698\">Yammer + OneDrum<\/a> from <a href=\"http:\/\/vimeo.com\/yammer\">Yammer<\/a> on <a href=\"http:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p><\/center><br \/>\n<\/strong>Watch the demo video: <a href=\"http:\/\/ctt.marketwire.com\/?release=872455&amp;id=1473679&amp;type=1&amp;url=http%3a%2f%2fvimeo.com%2f40128698\">http:\/\/vimeo.com\/40128698<\/a><\/p>\n<p>Come to Yammer on Tour San Francisco on Tuesday, April 24 to learn more about Yammer and oneDrum. Register here: <a href=\"http:\/\/ctt.marketwire.com\/?release=872455&amp;id=1473682&amp;type=1&amp;url=https%3a%2f%2fwww.yammer.com%2ftour%2fsf.html\">https:\/\/www.yammer.com\/tour\/sf.html<\/a><\/p>\n<p><strong>About oneDrum<\/strong><strong><br \/>\n<\/strong>oneDrum is a software-development company that is creating a unique collaboration engine that at present includes an intuitive peer-to-peer desktop application that brings Google Docs functionality and more to Microsoft Office applications. oneDrum is a simple yet highly effective tool that boosts workplace productivity by enabling seamless social collaboration on documents between colleagues. Allowing users to work in their native Microsoft Office application environment, oneDrum takes the compromise out of collaboration and is the only application that lets users have shared documents on-hand, and up-to-date, at every moment.<\/p>\n<p><strong>About Yammer, Inc.<\/strong><strong><br \/>\n<\/strong>Yammer (<a href=\"http:\/\/ctt.marketwire.com\/?release=872455&amp;id=1473685&amp;type=1&amp;url=http%3a%2f%2fwww.yammer.com%2f\">www.yammer.com<\/a>) is the leading provider of Enterprise Social Networks, enabling organizations to make transformative changes quickly by empowering employees to collaborate across departments, geographies, content and business applications. The basic version of Yammer is free, and customers can pay to upgrade their network to receive additional administrative and security controls, priority customer service and a dedicated customer success manager. Companies and organizations from across the globe, including more than 85 percent of the Fortune 500, are using our award-winning Software-as-a-Service (SaaS) solution to improve employee productivity and engagement. Visit our <a href=\"http:\/\/ctt.marketwire.com\/?release=855112&amp;id=1297048&amp;type=1&amp;url=http%3a%2f%2fblog.yammer.com%2fblog%2f\">blog<\/a> to see how our customers are benefiting from Yammer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yammer, Inc., the leading provider of Enterprise Social Networks, today announced it has acquired oneDrum, a UK-based software company that offers file sharing and collaboration solutions for businesses. With the acquisition, Yammer will gain powerful desktop sync capabilities, enabling file folders to be shared across multiple users&#8217; desktops. oneDrum also brings collaborative functionality to Microsoft &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2012\/04\/yammer-acquires-onedrum-to-make-desktop-content-social\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,1451],"tags":[],"class_list":["post-3932","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-thesocialcmo-2"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=3932"}],"version-history":[{"count":5,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3932\/revisions"}],"predecessor-version":[{"id":3937,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3932\/revisions\/3937"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=3932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=3932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=3932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}