{"id":3948,"date":"2012-04-18T16:30:55","date_gmt":"2012-04-18T16:30:55","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=3948"},"modified":"2012-04-18T16:30:55","modified_gmt":"2012-04-18T16:30:55","slug":"get-ready-for-social-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2012\/04\/get-ready-for-social-marketing-automation\/","title":{"rendered":"Get Ready for Social Marketing Automation!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" title=\"Crowd factory\" src=\"http:\/\/blog.marketo.com\/wp-content\/uploads\/2012\/04\/Marketo-Acquires-Crowd-Factory-170x141.png\" alt=\"\" width=\"170\" height=\"141\" \/>Today, Marketo is igniting a new era of <a href=\"http:\/\/www.marketo.com\/b2b-marketing-resources\/category\/best-practices\/marketing-automation\">marketing automation<\/a> with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world\u2019s first integrated <a href=\"http:\/\/marketo.com\/crowdfactoryacquisition\">Social Marketing Automation<\/a> solution. This is a wildly exciting time for Marketo!<\/p>\n<p>As our first acquisition, <a href=\"http:\/\/www.marketo.com\/crowdfactoryacquisition\">today\u2019s news<\/a> is directly supportive of our vision to provide the best, most innovative and productive marketing and revenue analytics solutions on the market. \u00a0Social marketing campaigns and marketing automation have been like the proverbial two ships passing in the night, with most social marketing tools sitting in silos disconnected from mainstream marketing processes. Today we have changed that game.<!--more--><\/p>\n<p>By combining Crowd Factory with Marketo, organizations can finally use integrated social campaigns to boost the reach and impact of <em>every<\/em> marketing initiative they undertake \u2013 at every step in the customer lifecycle. This acquisition will help enterprises become actively alive by <em>managing social channels<\/em>,<em> <\/em>in a<em> new way <\/em>\u2013 in a way that can put that behavior into context, determine the buyer\u2019s intent and match that action to drive revenue.<\/p>\n<p>Sanjay Dholakia and his team have built Crowd Factory into a complete social campaign management platform that helps marketers accelerate social and word-of-mouth marketing, grow their marketing databases with unique social profiles and attract new customers. The platform allows marketers to add social applications and messages quickly to every channel \u2013 Facebook Pages, Twitter and LinkedIn feeds, landing pages, websites, banner ads and emails.\u00a0 These applications encourage social sharing, supercharging the results of every multi-channel marketing campaign. Crowd Factory automatically tracks the reach and impact of this social sharing, providing direct feedback on the return on investment (ROI) of social marketing.<\/p>\n<p>Companies of all sizes, including Molson Coors, Sony Music, Jive Software, Quickoffice and British Telecom use Crowd Factory\u2019s social marketing software to drive real business results every day.<\/p>\n<p>We will continue to support all current products of both companies. And with our combined focus on innovation, Marketo expects to introduce new, unified, products for our customers very soon.\u00a0 Much more to come!<\/p>\n<p>We\u2019re delighted to welcome the Crowd Factory team to the Marketo family!<\/p>\n<p>Phil Fernandez<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world\u2019s first integrated Social Marketing Automation solution. This is a wildly exciting time for Marketo! As our first acquisition, today\u2019s news is directly supportive of our vision to provide the &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2012\/04\/get-ready-for-social-marketing-automation\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,1444],"tags":[],"class_list":["post-3948","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-philfernandez"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=3948"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3948\/revisions"}],"predecessor-version":[{"id":3950,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/3948\/revisions\/3950"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=3948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=3948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=3948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}