{"id":395,"date":"2010-04-03T01:28:11","date_gmt":"2010-04-03T01:28:11","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=395"},"modified":"2010-04-03T01:28:11","modified_gmt":"2010-04-03T01:28:11","slug":"how-to-make-sure-your-stuff-pops","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2010\/04\/how-to-make-sure-your-stuff-pops\/","title":{"rendered":"How to make sure your stuff POPS!"},"content":{"rendered":"<p><strong>\u201cHelp! I\u2019m drowning!\u201d<\/strong><\/p>\n<p>You probably felt that way about information overload BEFORE you added social media to your daily routine. Now you, me and everyone else are drowning in a swirling sea of data, appeals, ads, options, opt-ins, opt-outs and so many pop-up screens we\u2019re all pooped-out. The problem is, as business owners and leaders, we still have to communicate and connect.<\/p>\n<p>On my radio show, Social Media Professor, I spoke with someone who can help: <a href=\"http:\/\/twitter.com\/samhorn_dot_com\">Sam Horn<\/a>. Sam is someone who knows how to make product names, taglines and headlines POP! She assures us we \u201cdon\u2019t have to have an MBA or a multimillion-dollar budget to create one-of-a-kind ideas, products, and messages. All you need is the POP! Process: a fun, fascinating, and strategic approach for making your message purposeful, original, and pithy\u2014to generate instant intrigue and word-of-mouth buzz.\u201d<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/treypennington.com\/wp-content\/uploads\/2010\/01\/POP-book-cover-150x150.jpg\" alt=\"POP book cover\" \/><br \/>\nPOP book cover<\/p>\n<p>Hear the <a href=\"http:\/\/www.blogtalkradio.com\/connecting\/2010\/01\/19\/social-media-professor\">Social Media Professor interview with Sam Horn<\/a> on BlogTalkRadio.<\/p>\n<p>Subscribe to the <a href=\"http:\/\/itunes.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?i=80305017&#038;id=280666845\">Social Media Professor Podcast<\/a> on iTunes.<\/p>\n<p>Sam Horn: <a href=\"http:\/\/twitter.com\/samhorn_dot_com\">Twitter<\/a> | <a href=\"http:\/\/samhorn.com\/\">Web<\/a><\/p>\n<p>Jumpstart your naming brainstorm with a <a href=\"http:\/\/www.prefixsuffix.com\/rootchart.php?navblks=1011000\">prefix, suffix and root chart<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cHelp! I\u2019m drowning!\u201d You probably felt that way about information overload BEFORE you added social media to your daily routine. Now you, me and everyone else are drowning in a swirling sea of data, appeals, ads, options, opt-ins, opt-outs and so many pop-up screens we\u2019re all pooped-out. The problem is, as business owners and leaders, &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2010\/04\/how-to-make-sure-your-stuff-pops\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,54],"tags":[235,234,232,236,238,233,237],"class_list":["post-395","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-treypennington","tag-brainstorm","tag-names","tag-pop","tag-prefix","tag-root-chart","tag-sam-horn","tag-suffix"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=395"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/395\/revisions"}],"predecessor-version":[{"id":396,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/395\/revisions\/396"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}