{"id":4357,"date":"2012-09-07T17:11:51","date_gmt":"2012-09-07T17:11:51","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=4357"},"modified":"2014-12-20T19:19:22","modified_gmt":"2014-12-20T19:19:22","slug":"bah-humbug-lack-of-mobile-integration-means-not-so-happy-holidays-for-brands","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2012\/09\/bah-humbug-lack-of-mobile-integration-means-not-so-happy-holidays-for-brands\/","title":{"rendered":"Bah Humbug \u2013 Lack Of Mobile Integration Means Not So Happy Holidays For Brands"},"content":{"rendered":"

You know, there are some things in life that never cease to amaze.\u00a0For instance, how is it after all these years of marriage (we\u2019re approaching 20) I still somehow manage to do exactly the opposite of what my wife really wants me to do? You would think during the course of my marriage\u00a0I would do\u00a0one<\/em>thing the way she intended it to be done, yes?<\/p>\n

Um, no.<\/p>\n

Another thing that never ceases to me amaze me, as we approach the holiday season in the year 2012 is the fact that so many brands, still are not integrating their offline with their online marketing strategies.<\/p>\n

\u201cA report from global interactive marketing provider\u00a0ExactTarget<\/a>\u00a0found more than half of America\u2019s fastest growing retailers have yet to fully connect online and offline shopping experience, leaving shoppers unsatisfied with their shopping experience.\u201d<\/p>\n

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\"Two<\/a>The live above is from a press release I received recently. The headline of the release was even more ominous:\u00a0Research Finds a \u2018Mobile Chasm\u2019 Between Retailers, Consumers Heading into Holiday Shopping Season.\u00a0<\/strong><\/p>\n

Wow. Anytime you throw the word \u201cchasm\u201d into a conversation and use it to describe any type of gap or hole, you know instantly that said gap or hole is as Mike Myers might say, friggin huge!<\/p>\n

Jeff Rohrs, ExactTarget\u2019s vice president of marketing research and education says as they gear up for the holidays, marketers need to \u201cconsider how consumers use their mobile phones while shopping,\u201d adding \u201cshoppers are turning to their phones for coupons, promotions and discounts, and marketers have a never-before-seen opportunity to transform these interactions into ongoing conversations that drive sales and repeat purchases.\u201d<\/p>\n

The press release also makes mention of a\u00a0Forrester<\/a>\u00a0report from earlier this year which, among others, reported that:<\/p>\n<\/div>\n