{"id":4477,"date":"2012-10-26T18:17:26","date_gmt":"2012-10-26T18:17:26","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=4477"},"modified":"2012-10-26T18:17:55","modified_gmt":"2012-10-26T18:17:55","slug":"4477","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2012\/10\/4477\/","title":{"rendered":"ROR (#RonR), Return on Relationship\u2122\u2026 what is that?"},"content":{"rendered":"

\"\"<\/a>Facebook fans, retweets, site visits, video views, positive ratings and vibrant communities are not measureable financial assets\u2014they aren\u2019t reflected on the balance sheet and can\u2019t be counted on an income statement\u2014but that doesn\u2019t mean they are valueless.\u00a0 Instead, these are leading indicators that a brand is doing something to create value that can lead to financial results in the future.\u00a0In addition these relationships can be leveraged through initiatives, campaigns, and events to create real dollar value for a brand. In other words, ROR \u2013 Return on Relationship!<\/p>\n

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In a fast paced, digital world, defining and maintaining our relationships has become unexpectedly difficult.\u00a0 Social Media has enabled us to connect with an infinite number of individuals; it has given us the tools to extend relationships that years ago would have been impossible.\u00a0 Yet make no mistake: \u201cSocial Media is a facilitator of relationships, but it is not the relationship itself.\u201d\u00a0 You have to give to get; it\u2019s so simple in concept yet not always easy to wrap your arms around when online since it is not as simple as a favor, a hug or a handshake.<\/p>\n

I believe everything we do in our personal lives and business revolves around relationships\u2026 now more than ever. With effort, an online relationship may begin from the request of a Facebook friend or following someone on Twitter; but make no mistake \u2013 that initial request or follow will never create the relationship.\u00a0 Trust is built upon interaction, when you\u2019re true to your word, authentic, and genuine.\u00a0 To build relationships online, you (as a brand or individual) have to offer value in return.\u00a0 Be it via valuable information or personal introductions, engagement and interaction will remain key.\u00a0 By asking questions and proposing ideas, you can\u00a0engage<\/em><\/strong>\u00a0your followers in such a way to give them the ability and\u00a0reason<\/em>\u00a0to respond.\u00a0 Then when they do respond,\u00a0interact<\/em><\/strong>\u00a0with them to solidify your relationship, lest it fade away.\u00a0 Directly acknowledge their response, ask follow-up questions and share their insights with others.\u00a0 Follow me on Twitter (@tedrubin) and you\u2019ll see what I mean.\u00a0 The more responsive you are to your audience, the more responsive they\u2019ll be to you.\u00a0 And that\u2019s where relationships are born.<\/em><\/strong><\/p>\n

Return on Relationship\u2122 (hashtag #RonR)<\/strong>\u2026 simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $\u2019s and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing.<\/p>\n

Originally posted at: TedRubin.com<\/a><\/p>\n

(<\/strong>Book coming in November)<\/strong><\/a><\/p>\n

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\u00a0<\/a><\/p>\n

Additional Posts about\u00a0Return on Relationship\u2122<\/strong><\/p>\n

http:\/\/www.tedrubin.com\/return-on-relationship-the-new-measure-of-success\/<\/a><\/p>\n

http:\/\/www.tedrubin.com\/brands-need-to-focus-on-ror-return-on-relationship\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook fans, retweets, site visits, video views, positive ratings and vibrant communities are not measureable financial assets\u2014they aren\u2019t reflected on the balance sheet and can\u2019t be counted on an income statement\u2014but that doesn\u2019t mean they are valueless.\u00a0 Instead, these are leading indicators that a brand is doing something to create value that can lead to … Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1370,1458,1184,1413,480,1763,479,1691,3],"class_list":["post-4477","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-ronr","tag-tedrubin-2","tag-collective-bias","tag-featured","tag-return-on-relationship","tag-returnonrelationshipbook-com","tag-ror","tag-shopper-marketing","tag-ted-rubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=4477"}],"version-history":[{"count":3,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4477\/revisions"}],"predecessor-version":[{"id":4482,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4477\/revisions\/4482"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=4477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=4477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=4477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}