{"id":4486,"date":"2012-11-01T00:48:08","date_gmt":"2012-11-01T00:48:08","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=4486"},"modified":"2014-12-20T19:30:07","modified_gmt":"2014-12-20T19:30:07","slug":"professional-headlines-sell-improve-your-linkedin-search-ranking","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2012\/11\/professional-headlines-sell-improve-your-linkedin-search-ranking\/","title":{"rendered":"Professional headlines sell: improve your LinkedIn search ranking"},"content":{"rendered":"

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Your odds of getting introduced to a CEO on Linkedin increase dramatically when you use the platform correctly. So, in the professional network of more than 150 million, how do you get noticed? Here\u2019s a tip that will improve your LinkedIn profile and make you more visible.<\/p>\n

Make the most of your professional headline.<\/h4>\n

The professional headline is the area that most users just fill in with the title from their business cards. For example, \u201cVanilla Sales Associate,\u201d or \u201cLukewarm Account Executive.\u201d What should they really state there? The headline should reflect a person\u2019s full business scope or capabilities; the savvy user goes beyond their title and shows their skill set. This is crucial because the professional headline is often the gatekeeper for someone clicking to find out more about you.<\/p>\n

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What should a professional headline look like?<\/h4>\n

\"professional<\/a>My actual title at Copperfox Marketing is \u2018Social Media Strategist,\u2019 but I wear many hats, as most experienced professionals do. In order to increase my search ranking on LinkedIn while painting a more detailed picture of what I do, my professional headline says, \u201cSocial Media Strategist, New Media Trainer, Speaker, Digital Marketing Professional.\u201d<\/p>\n

How to change your professional headline.<\/h4>\n

It\u2019s simple to change. While logged into LinkedIn, change your headline by going to Profile > Edit Profile and click the blue \u201cedit\u201d button next to your profile name. From here, just edit the text in your \u201cProfessional Headline.\u201d You may want to list out some keywords that you feel describe your role. If you\u2019re struggling, search some competitors and see what they use as inspiration.<\/p>\n

The great part about my new headline is that it essentially provides the keywords that I try to echo throughout my profile, increasing my search ranking on LinkedIn.<\/p>\n

The results of a headline profile change.<\/h4>\n

I had someone I know disconnect from me on LinkedIn and then perform a search around digital marketing before I added the term into my professional headline and after I added it in. The search parameters are a 10-mile radius from the zip code 45208, sorted by relevance, with the search term \u201cdigital marketing.\u201d<\/p>\n

Before<\/h4>\n

\"LinkedIn<\/a><\/p>\n

After<\/h4>\n

\"LinkedIn<\/a><\/p>\n

While the algorithm responsible for results in LinkedIn is highly relevance based and susceptible to vary greatly, I was still showing as a first page result as a second connection.<\/p>\n

That said, I may not show up in your search as a page one result, but I have increased the likelihood of being on multiple searches by expanding my headline terms. It should be noted that the LinkedIn algorithm for search ranking provides preference to first connections, not-so-distant connections, and group affiliations in ranking. This is why growing your LinkedIn network is so critical, but that topic is for another day.<\/p>\n

While most people just use their title, you now know an easy way to increase your search ranking on LinkedIn.<\/p>\n

The professional headline test.<\/h4>\n

I encourage you to change your professional headline and run a few advanced searches to see where you rank. Do a before and after on the terms. I\u2019d love to hear from you about the results you see. I think you will be pleasantly surprised.<\/p>\n

Looking for more literature on the topic?\u00a0Boolean Black Belt<\/a>\u00a0wrote a great article on LinkedIn SEO last year.<\/p>\n

Contributed by\u00a0Steve Martin<\/a>\u00a0of\u00a0Copperfox Marketing<\/a>\u00a0October 24, 2012<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Your odds of getting introduced to a CEO on Linkedin increase dramatically when you use the platform correctly. So, in the professional network of more than 150 million, how do you get noticed? Here\u2019s a tip that will improve your LinkedIn profile and make you more visible. Make the most of your professional headline. The … Read more<\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[721,1451],"tags":[739,1088,1768,1769,1255],"class_list":["post-4486","post","type-post","status-publish","format-standard","hentry","category-guest","category-thesocialcmo-2","tag-linkedin","tag-networking","tag-professional-headline","tag-search-results","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=4486"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4486\/revisions"}],"predecessor-version":[{"id":4487,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4486\/revisions\/4487"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=4486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=4486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=4486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}