{"id":4496,"date":"2012-11-01T18:10:24","date_gmt":"2012-11-01T18:10:24","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=4496"},"modified":"2012-11-06T09:55:28","modified_gmt":"2012-11-06T09:55:28","slug":"stand-out-by-liking-them-before-they-like-you","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2012\/11\/stand-out-by-liking-them-before-they-like-you\/","title":{"rendered":"Stand out by \u201cLiking\u201d them before they \u201cLike\u201d you."},"content":{"rendered":"<p>Want better Return on Relationship\u2122? Don\u2019t wait for customers\/prospects to \u201cLike\u201d you\u2026 start \u201cLiking\u201d them! Inspire them to like you\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/encrypted-tbn1.gstatic.com\/images?q=tbn:ANd9GcRcXoBeY296lHb68QizkLUWHrU97lWyKumOnVI9Zg-yHbak2jt9\" alt=\"\" width=\"259\" height=\"194\" \/>There\u2019s no lazy way out of this, folks. If you want the eyes and ears of consumers focused on you, then develop a \u201cgiver\u2019s gain\u201d philosophy. Developing fruitful relationships in social channels, or anywhere else for that matter, requires the willingness to give before you receive and continue giving throughout.<!--more--><\/p>\n<p>&#8211; Get to know your customers\/prospects by actively listening to their needs in social channels.<\/p>\n<p>&#8211; Reach out to others without waiting for them to \u201cLike\u201d you first.<\/p>\n<p>&#8211; Contribute to conversations where you can provide value (not a sales pitch).<\/p>\n<p>&#8211; Always be thinking of ways to help others solve problems.<\/p>\n<p>&#8211; Introduce people when appropriate without expectation of anything in return.<\/p>\n<p>&#8211; Be genuine in your responses and outreach.<\/p>\n<p>&#8211; Don\u2019t expect reciprocation, but always strive to give it when someone reaches out to you.<\/p>\n<p>Those who take themselves out of the equation and focus on the needs of others can expect to get a better Return on Relationship\u2122.<\/p>\n<p><em><strong> Brands need to attract customers, but breaking through the clutter is challenging. Stand out by \u201cLiking\u201d them before they \u201cLike\u201d you.<\/strong><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.tedrubin.com\/wp-content\/uploads\/2012\/08\/Screen-Shot-2012-08-30-at-10.54.28-AM.png\" alt=\"\" width=\"620\" height=\"267\" \/><\/p>\n<p>-Originally posted at <a title=\"http:\/\/www.tedrubin.com\/\" href=\"http:\/\/www.tedrubin.com\/\">http:\/\/www.tedrubin.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want better Return on Relationship\u2122? Don\u2019t wait for customers\/prospects to \u201cLike\u201d you\u2026 start \u201cLiking\u201d them! Inspire them to like you\u2026 There\u2019s no lazy way out of this, folks. If you want the eyes and ears of consumers focused on you, then develop a \u201cgiver\u2019s gain\u201d philosophy. Developing fruitful relationships in social channels, or anywhere else &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2012\/11\/stand-out-by-liking-them-before-they-like-you\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[],"class_list":["post-4496","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=4496"}],"version-history":[{"count":4,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4496\/revisions"}],"predecessor-version":[{"id":4516,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4496\/revisions\/4516"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=4496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=4496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=4496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}