{"id":4518,"date":"2012-11-08T17:09:41","date_gmt":"2012-11-08T17:09:41","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=4518"},"modified":"2014-12-21T17:39:11","modified_gmt":"2014-12-21T17:39:11","slug":"even-more-brands-jumping-on-the-instagram-bandwagon","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2012\/11\/even-more-brands-jumping-on-the-instagram-bandwagon\/","title":{"rendered":"Even More Brands Jumping On The Instagram Bandwagon"},"content":{"rendered":"
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In case you don’t know this about me I am a huge sports fan. Huge. The reason I bring this up is because the word “bandwagon” is often bandied about in the sports world as in “more and more fans are jumping on the [[insert name of team here]] bandwagon.” This jumping is associated with said team’s fortunes rising thus the sudden popularity therein.\"\"<\/a><\/p>\n

Make sense?<\/p>\n

Now normally these same fans who were once so eager to grab a seat on the bandwagon, will just as quickly jump ship if and when the given team’s fortunes begin to head in the opposite direction. These of course are not true fans for any real fan stays the course and supports their teams through good times and bad.<\/p>\n

But I digress.<\/p>\n

<\/p>\n

Somehow however I don’t think – well at least they shouldn’t anyway – that brands will be jumping off the Instagram bandwagon anytime soon especially when you look at the latest facts and figures.<\/p>\n

You’ll see why brand managers and brand marketers would be wise, if they have not already, jump on the Instagram bandwagon that\u00a0“by\u00a0its\u00a0mass appeal or\u00a0strength\u00a0readily\u00a0attracts\u00a0many\u00a0followers<\/em>.”<\/p>\n

The words in italics are from the definition of the word “bandwagon.”<\/p>\n

Way Back In August<\/strong><\/p>\n

In August I wrote\u00a0More Brands Joining Instagram And With Good Reason<\/a>. The basis of my article was findings of a survey done by\u00a0Simply Measured<\/a>, whose survey of\u00a0Interbrand\u2019s<\/a>\u00a0top 100 revealed that 40% of the big brands are on Instagram.<\/p>\n

Now, the “good reason” part of my title back in August spoke directly to the fact that\u00a0while not yet possessing the same gaudy numbers as Pinterest when it comes to the number of female users or the amount of trust women place in it, does have a user base that is nearly 70% female according to data from\u00a0appdata.com<\/a>.<\/p>\n

Add in the fact that women make upwards of 90% of all household purchase decisions and you see why I think it’s a good reason.<\/p>\n

But That Was Then<\/strong><\/p>\n

In their most recent survey of\u00a0Interbrand\u2019s\u00a0<\/a>\u00a0top 100 brands,\u00a0Simply Measured<\/a>\u00a0found that 54% are now active on Instagram – an increase of 35% in just 3 months. While still lagging behind Pinterest and\u00a0Google+ in total brand adoption, Instagram is growing at a much faster rate.<\/p>\n

\"\"<\/a><\/p>\n

A 35% increase in just 3 months. Yeah I would say that the Instagram bandwagon is getting more and more crowded wouldn’t you?<\/p>\n

Additional findings from the survey:<\/p>\n