{"id":4522,"date":"2012-11-09T02:22:59","date_gmt":"2012-11-09T02:22:59","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=4522"},"modified":"2012-11-09T02:22:59","modified_gmt":"2012-11-09T02:22:59","slug":"relationship-building-on-social-platforms","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2012\/11\/relationship-building-on-social-platforms\/","title":{"rendered":"Relationship Building on Social Platforms"},"content":{"rendered":"

So can you maintain meaningful relationships with thousands of people at a time? No, but every touch is important, no matter how small. Think of it this way\u2026 individual touches are like relationship seeds. You have a much better likelihood of reaping a good harvest when you sow widely, but only if you prepare the ground with value and nurture with authenticity.<\/p>\n

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\"\"<\/a>In a fast paced, digital world, defining and maintaining our relationships has become unexpectedly difficult. Social Media has enabled us to connect with an infinite number of individuals; it has given us the tools to extend relationships that years ago would have been impossible. Yet make no mistake: \u201cSocial Media is a facilitator of relationships, but it is not the relationship itself.\u201d You have to give to get; it\u2019s so simple in concept yet not always easy to wrap your arms around when online since it is not as simple as a favor, a hug or a handshake.<\/p>\n

I believe everything we do in our personal lives and business revolves around relationships\u2026 now more than ever. With effort, an online relationship may begin from the request of a Facebook friend or following someone on Twitter; but make no mistake \u2013 that initial request or follow will never create the relationship. Trust is built upon interaction and engagement\u2026 when you\u2019re true to your word, authentic, and genuine.<\/p>\n

I use Twitter as a tool to not only let people know what I am thinking, and to engage them about ideas\u2026 but much more importantly for me, I use Twitter to meet new people, get to know them, and build a relationship that I very often extend into the face-to-face world. I do this by attending a lot of conferences, but also reach out daily letting people know I am open to meet anytime and anywhere we can make it happen. That can be around my home base New York, and wherever I travel. So\u2026 reach out to me, connect, and let\u2019s make sure when we are in the same city to find a way to meet. I make this happen whenever and wherever I travel\u2026 and it is social platforms like Twitter that make it possible. Ask\u00a0@ngishere<\/a>, @eYeks <\/a>and @Twylah<\/a>\u2026 we finally met face-to-face in Mountain View and San Francisco, CA this past week after connecting and interacting via Twitter for the past year or so. \":-)\"<\/p>\n

ROR, Return on Relationship\u2122 (hashtag #RonR)<\/a>\u2026 simply put the value that is accrued by a person or brand due to nurturing a relationship.<\/em><\/strong><\/p>\n

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-Originally posted at:\u00a0 http:\/\/www.tedrubin.com<\/p>\n","protected":false},"excerpt":{"rendered":"

So can you maintain meaningful relationships with thousands of people at a time? No, but every touch is important, no matter how small. Think of it this way\u2026 individual touches are like relationship seeds. You have a much better likelihood of reaping a good harvest when you sow widely, but only if you prepare the … Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1370,1778,1779,1458,1780,1184,1413,480,479,1691,3,244],"class_list":["post-4522","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-ronr","tag-eyeks","tag-ngishere","tag-tedrubin-2","tag-twylah","tag-collective-bias","tag-featured","tag-return-on-relationship","tag-ror","tag-shopper-marketing","tag-ted-rubin","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=4522"}],"version-history":[{"count":3,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4522\/revisions"}],"predecessor-version":[{"id":4529,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4522\/revisions\/4529"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=4522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=4522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=4522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}