{"id":4585,"date":"2012-12-20T14:45:20","date_gmt":"2012-12-20T14:45:20","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=4585"},"modified":"2014-12-21T17:37:20","modified_gmt":"2014-12-21T17:37:20","slug":"when-it-comes-to-social-ceos-one-group-is-the-clear-winner","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2012\/12\/when-it-comes-to-social-ceos-one-group-is-the-clear-winner\/","title":{"rendered":"When It Comes To Social CEOs One Group Is The Clear Winner"},"content":{"rendered":"<p>There are many &#8211; myself included, who believe in the adage &#8220;it starts from the top down&#8221; when it comes to leadership in a\u00a0company\u00a0or business. I don&#8217;t care if it&#8217;s a\u00a0professional sports team\u00a0or a business that has just a few employees.\u00a0How the leader of that\u00a0<a href=\"https:\/\/www.responsys.com\/?cid=70150000000g94HAAQ\" target=\"_blank\">company<\/a>\u00a0acts, thinks and carries his or herself on a daily basis goes a long way to ensuring the overall success or failure of that company.<\/p>\n<p>And when it comes to the use of\u00a0<a title=\"Social media\" href=\"https:\/\/www.responsys.com\/social-marketing?cid=70150000000g939AAA\" rel=\"wikinvest\" target=\"_blank\">social media<\/a>\u00a0&#8211; or lack thereof, \u00a0it\u00a0appears one group of\u00a0<a title=\"Chief executive officer\" href=\"http:\/\/en.wikipedia.org\/wiki\/Chief_executive_officer\" rel=\"wikipedia\">CEOs<\/a>\u00a0is not doing their part or carrying their load or whatever catch phrase you happen to prefer.<a href=\"http:\/\/blogs-images.forbes.com\/marketshare\/files\/2012\/12\/Social-Media-Marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/blogs-images.forbes.com\/marketshare\/files\/2012\/12\/Social-Media-Marketing-300x241.jpg\" alt=\"\" width=\"210\" height=\"169\" \/><\/a><\/p>\n<p>As a follow up to their report done earlier this year on CEOs and social media,\u00a0<a href=\"http:\/\/www.domo.com\/\" target=\"_blank\">Domo<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.ceo.com\/social-ceo-showdown\/#ceoid=rtdt525\" target=\"_blank\">CEO.com<\/a>\u00a0just released the findings of another report or study. However, unlike their earlier report which focused squarely on the CEOs of\u00a0<a title=\"Fortune 500\" href=\"http:\/\/en.wikipedia.org\/wiki\/Fortune_500\" rel=\"wikipedia\">Fortune 500 companies<\/a>, this one was &#8220;designed to compare and contrast\u00a0<a href=\"https:\/\/www.responsys.com\/social-marketing?cid=70150000000g939AAA\" target=\"_blank\">social media<\/a>\u00a0habits\u00a0among leaders of\u00a0America\u2019s largest companies (Fortune\u00a0500) and America\u2019s fastest-growing companies (<a title=\"Inc. (magazine)\" href=\"http:\/\/www.inc.com\/\" rel=\"homepage\">Inc. 500<\/a>).&#8221;<img decoding=\"async\" src=\"http:\/\/blogs.forbes.com\/marketshare\/wp-includes\/js\/tinymce\/plugins\/wordpress\/img\/trans.gif\" alt=\"\" \/><!--more--><\/p>\n<p>They call it the\u00a0<a href=\"http:\/\/www.ceo.com\/social-ceo-showdown\/#ceoid=rtdt525\" target=\"_blank\">2012 Social CEO Showdown<\/a>. Sounds like a great name for a weekly reality show or perhaps an\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/ABC_Afterschool_Special\" target=\"_blank\">ABC After School Special<\/a>. Ok, showing my age now.<\/p>\n<p>As to which group of CEOs came out &#8220;the winner&#8221; as per my title:<\/p>\n<ul>\n<li>79% of Inc. 500 CEOs have a social\u00a0presence on at least one network<\/li>\n<li>30% of Fortune 500\u00a0CEOs have a social media presence<\/li>\n<\/ul>\n<div>\n<p>Now before you social media non-believers come out, you know who you are, consider the following results of survey done by BRANDfog which\u00a0revealed:<\/p>\n<\/div>\n<div>\n<ul>\n<li>More than 82% of respondents are likely or much more likely to trust a company whose CEO and team engage in social media<\/li>\n<li>77% of respondents are likely or much more willing to buy from a company if a leader is involved in social media<\/li>\n<\/ul>\n<div>\n<p>So you can you see why I apply the &#8220;winner&#8221; tag to one group over others. It&#8217;s clear to me why social media is so important when it comes to CEOs. And I am not alone for people like\u00a0<a title=\"Josh James\" href=\"http:\/\/en.wikipedia.org\/wiki\/Josh_James\">Josh James<\/a>\u00a0the CEO of Domo who, in writing about the findings of his initial report in an article for\u00a0<a title=\"Forbes\" href=\"http:\/\/www.forbes.com\/\">Forbes<\/a>\u00a0entitled\u00a0<a href=\"http:\/\/www.forbes.com\/sites\/victoriabarret\/2012\/07\/12\/ceos-afraid-of-going-social-are-doing-shareholders-a-massive-disservice\/\" target=\"_blank\">CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice<\/a>, said &#8220;CEOs who shun social media risk losing touch with some of their most lucrative customers, prospects and influencers.&#8221;<\/p>\n<p>To build upon what Josh said I refer you to a Forbes piece done earlier this year by\u00a0<a href=\"http:\/\/blogs.forbes.com\/markfidelman\/\" target=\"_blank\">Mark Fidelman<\/a>, who in his article\u00a0<a href=\"http:\/\/www.forbes.com\/sites\/markfidelman\/2012\/05\/22\/ibm-study-if-you-dont-have-a-social-ceo-youre-going-to-be-less-competitive\/\" target=\"_blank\">IBM Study: If You Don&#8217;t Have a Social CEO, You&#8217;re Going to be Less Competitive<\/a>\u00a0wrote about (you&#8217;ll never guess) the results of a study of CEO&#8217;s &#8211; over 1,700 to be exact.<\/p>\n<p>The key takeaway?<\/p>\n<p>&#8220;&#8230;\u00a0using social technologies to engage with customers, suppliers and employees will enable the organization to be more adaptive and agile.&#8221;<\/p>\n<p>Mark also said something that ties very nicely back into my opening remarks &#8220;CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies.&#8221;<\/p>\n<p>Then there&#8217;s\u00a0<a href=\"http:\/\/blogs.forbes.com\/davidkwilliams\/\" target=\"_blank\">David K. Williams<\/a>, another Forbes contributor who, in his piece\u00a0<a href=\"http:\/\/www.forbes.com\/sites\/davidkwilliams\/2012\/07\/17\/business-and-social-media-how-much-is-too-much\/\" target=\"_blank\">Why CEOs Should Care: How Social Media Drives Business<\/a>, \u00a0echoed the same sentiments of both James and Fidelman.<\/p>\n<p>Below is the obligatory infographic &#8211; and I don&#8217;t use the &#8220;obligatory&#8221; in a negative way by any means, I merely mean infographics are now the norm and I happen to love them &#8211; about the findings of the Domo and CEO.com report which spell out in detail across the specific social media networks the differences between Fortune 500 CEOs and Inc. 500 CEOs.<\/p>\n<p>When it comes to social media, Inc. 500 CEO&#8217;s in comparison to Fortune 500 CEOs are:<\/p>\n<\/div>\n<\/div>\n<div>\n<ul>\n<li>7.6 times more likely to be on Twitter \u2014 and 12.9\u00a0times more likely to be active on Twitter<\/li>\n<li>5.3 times more likely to be on\u00a0Facebook<\/li>\n<li>3 times\u00a0more likely to be on LinkedIn<\/li>\n<li>15 times more likely to be on\u00a0Google+<\/li>\n<li>4.8 times more likely to blog.<\/li>\n<\/ul>\n<p>And as previously mentioned, 79% of Inc. 500 CEOs have a social\u00a0presence on at least one network compared to only 30% of Fortune 500\u00a0CEOs who have a social media presence.<\/p>\n<\/div>\n<div><\/div>\n<div><a href=\"http:\/\/blogs-images.forbes.com\/marketshare\/files\/2012\/12\/FINAL-Infographic-Social-CEO-Showdown21.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/blogs-images.forbes.com\/marketshare\/files\/2012\/12\/FINAL-Infographic-Social-CEO-Showdown21.png\" alt=\"\" width=\"437\" height=\"1641\" \/><\/a><\/div>\n<div><\/div>\n<div><strong>The Bottom Line<\/strong><\/div>\n<div>\n<p><strong><\/strong>The bottom line is, well the bottom line. Obviously every CEO, CMO, and every employee in every company wants to increase revenue, move products&#8230; make money for the company. At least they should.<\/p>\n<p>And in today&#8217;s completely transparent world, where no pile of sand is big enough to bury one&#8217;s head in and where consumers are completely in charge, CEOs need to realize the importance of &#8220;being out there&#8221; among those who ultimately control their fate. They need to take full advantage of this golden opportunity that\u00a0<a href=\"https:\/\/www.responsys.com\/social-marketing?cid=70150000000g939AAA\" target=\"_blank\">social media<\/a>\u00a0affords them that their counterparts of years past did not have.<br \/>\n<img decoding=\"async\" src=\"http:\/\/blogs.forbes.com\/marketshare\/wp-includes\/js\/tinymce\/plugins\/wordpress\/img\/trans.gif\" alt=\"\" \/><\/p>\n<p>Sources:\u00a0<a href=\"http:\/\/www.domo.com\/\" target=\"_blank\">Domo<\/a>,\u00a0<a href=\"http:\/\/www.ceo.com\/social-ceo-showdown\/#ceoid=rtdt525\" target=\"_blank\">CEO.com<\/a><\/p>\n<\/div>\n<p><em>Named one of the\u00a0<a href=\"http:\/\/www.socialtechnologyreview.com\/articles\/top-100-influencers-social-media\">Top 100 Influencers In Social Media<\/a>\u00a0(#41) by Social Technology Review and a\u00a0<a href=\"http:\/\/topsmbloggers.kred.com\/\">Top 50 Social Media Blogger<\/a>\u00a0by Kred,\u00a0<a href=\"http:\/\/thesteveozone.blogspot.com\/\">Steve Olenski<\/a>\u00a0is a\u00a0senior content strategist at\u00a0<a href=\"https:\/\/www.responsys.com\/?cid=70150000000g94HAAQ\" target=\"_blank\">Responsys<\/a>,\u00a0a leading global provider of on-demand email and cross-channel marketing solutions.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many &#8211; myself included, who believe in the adage &#8220;it starts from the top down&#8221; when it comes to leadership in a\u00a0company\u00a0or business. I don&#8217;t care if it&#8217;s a\u00a0professional sports team\u00a0or a business that has just a few employees.\u00a0How the leader of that\u00a0company\u00a0acts, thinks and carries his or herself on a daily basis &#8230; <a class=\"read-more\" href=\"https:\/\/www.thesocialcmo.com\/blog\/2012\/12\/when-it-comes-to-social-ceos-one-group-is-the-clear-winner\/\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,1383],"tags":[1806,1728,1805,1762,30,1029,897,1653],"class_list":["post-4585","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-steveolenski","tag-domo","tag-ibm","tag-josh-james","tag-responsys","tag-social-media","tag-social-media-marketing","tag-social-media-strategy","tag-steve-olenski"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=4585"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4585\/revisions"}],"predecessor-version":[{"id":4586,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4585\/revisions\/4586"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=4585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=4585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=4585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}