{"id":4856,"date":"2013-05-03T00:01:12","date_gmt":"2013-05-03T00:01:12","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=4856"},"modified":"2013-05-06T17:54:47","modified_gmt":"2013-05-06T17:54:47","slug":"the-most-engaged-brands-on-twitter","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2013\/05\/the-most-engaged-brands-on-twitter\/","title":{"rendered":"The most engaged brands on Twitter"},"content":{"rendered":"

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Twitter for business<\/em><\/h2>\n

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Nestivity, a social media startup developing community software tools for Twitter, released a list of the top twenty-five brands with the most engaged Twitter audiences. I have been made aware of Nestivity very recently, thanks to a post by Jure Klepic,\u00a0Feathering Our Community With Nestivity<\/a>.
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According to the start-up,\u00a0Nestivity<\/a>\u00a0turns your Twitter handle into a \u201cNest\u201d, a place for you to connect with your followers in a more organized and structured way. It sounds promising and if it lives up to its promise, Nestivity\u00a0would rank as one the solid solutions out there. I am trying it so I will be able to talk to it after I have given it a test drive.<\/p>\n

It is only natural for a tool promoting its ability to help you organize, build and grow your Twitter community\u00a0should have a\u00a0privileged\u00a0insight into the most engaged brands. In their recently issued list of the\u00a025 Most Engaged Brands on Twitter<\/a>, Nestivity has analyzed more than 739,000 Tweets found some pretty interesting data. 6 points worth looking into :<\/p>\n

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  1. Followers count do no count<\/strong>. We knew that but hearing it again will not hurt and might help shift the dialogue to more important aspects of\u00a0community building<\/a>.<\/li>\n
  2. Frequency of tweet doesn’t matter<\/strong>, relevance to your community does. This is one of the most asked question out there and yet, it seems that whether you tweet every hour like the @NBA or every month, if your audience cares, they’ll engage with you. Show them some love with content they want to see<\/li>\n
  3. However, it seems that\u00a0Timing is everything<\/strong>. Find you sweet spot and leverage it.<\/li>\n
  4. Quality over quantity<\/strong>. No surprise there but always good to remind brands that point 2 is even more important (ref :\u00a0Frequency of tweet doesn\u2019t matter )<\/strong><\/li>\n
  5. Multimedia is best. There again, studies have shown that\u00a0people react more and better to images, videos and visuals, in general<\/strong>.<\/li>\n<\/ol>\n

    On a personal level, this list makes me ponder. Why did I ever waste my time trying to engage with @Starbucks (As you can see I may be hurt because on top of spending time tweeting them, I’ve spent insane amount of money at the cafes, I feel, in vain. Good, I quit coffee). @Disney never tweeted me back and that would have made a couple of little people in my house pretty happy. And I need to start to tweet @Chanel.<\/p>\n

    Check out Henry Min’s\u00a0blog post<\/a>\u00a0over at Nestivity and the list of\u00a025 Most Engaged Brands on Twitter<\/strong>\u00a0(Click to enlarge)<\/p>\n

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    So, what’s you take on the top 25 and the honorable mentions? Would love to hear your experience and thougts.<\/p>\n

    Karima-Catherine Goundiam is a Toronto-based consultant in digital and social media. She can be reached on Twitter<\/a>,\u00a0\u00a0LinkedIn<\/a>\u00a0or on her blog<\/a>.<\/p>\n

    Initially published on www.3angelsmarketing.com
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     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Twitter for business   Nestivity, a social media startup developing community software tools for Twitter, released a list of the top twenty-five brands with the most engaged Twitter audiences. I have been made aware of Nestivity very recently, thanks to a post by Jure Klepic,\u00a0Feathering Our Community With Nestivity. According to the start-up,\u00a0Nestivity\u00a0turns your Twitter … Read more<\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,335],"tags":[],"class_list":["post-4856","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-karima-catherinegoundiam"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=4856"}],"version-history":[{"count":8,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4856\/revisions"}],"predecessor-version":[{"id":4860,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4856\/revisions\/4860"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=4856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=4856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=4856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}