![\"elmo\"](\"http:\/\/go2.wordpress.com\/?id=725X1342&site=reneewarren.wordpress.com&url=http%3A%2F%2Freneewarren.files.wordpress.com%2F2010%2F02%2Felmo1.jpg&sref=http%3A%2F%2Freneewarrensblog.com%2F2009%2F02%2F18%2Fthe-face-behind-your-brand%2F\")
<\/p>\n<\/p>\n
When I say Elmo, you think\u2026 Sesame Street.
\nWhen I say Miss Piggy, you think \u2026 The Muppets.
\nWhen I say Steve Jobs, you think \u2026Apple.<\/p>\n
\u2026I was in Starbucks this morning getting my coffee and I received an email from a friend who was announcing his resignation from his current job. There was a level of secrecy as he hadn\u2019t made the announcement public. It made me wonder why I was one of the few selected to receive this special announcement. I checked to see who else was cc\u2019d and was rather honoured and surprised at who else was also getting it. Then I realized that these were high-caliber, young, professionals who owned or represented a brand. He was reaching out to us for a very specific reason. It got me thinking\u2026although some of these individuals don\u2019t own the company they are working for, they are the face of the brand. They are the front line go to person. I wondered if these companies made the right choice in choosing such people. Although they are outgoing, intelligent, personable people, I wouldn\u2019t say that some were the right people for the job. Perhaps I am wrong.<\/p>\n
If you are a small business owner hiring for a brand rep., PR, community manager, community type position, make sure you select wisely as these people or this individual will be your mascot, the person and face that people will think of when communicating with or about your business. Make sure their personalities match that of your organization and that they will consistently and professionally represent your brand to its fullest potential.<\/p>\n","protected":false},"excerpt":{"rendered":"
When I say Elmo, you think\u2026 Sesame Street. When I say Miss Piggy, you think \u2026 The Muppets. When I say Steve Jobs, you think \u2026Apple. \u2026I was in Starbucks this morning getting my coffee and I received an email from a friend who was announcing his resignation from his current job. There was a … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,313],"tags":[25,315,314,316],"class_list":["post-489","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-reneewarren","tag-brand","tag-community-manager","tag-face","tag-renee-warren"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=489"}],"version-history":[{"count":2,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/489\/revisions"}],"predecessor-version":[{"id":491,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/489\/revisions\/491"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}