{"id":4925,"date":"2013-07-06T12:19:45","date_gmt":"2013-07-06T12:19:45","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=4925"},"modified":"2013-07-06T12:21:32","modified_gmt":"2013-07-06T12:21:32","slug":"i-spread-your-idea-because","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2013\/07\/i-spread-your-idea-because\/","title":{"rendered":"I spread your idea because…"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

Ideas spread when people choose to spread them. Here are some reasons why:<\/strong><\/p>\n

\n
\n
    \n
  1. I spread your idea because it makes me feel generous.<\/li>\n
  2. …because I feel smart alerting others to what I discovered.<\/li>\n
  3. …because I care about the outcome and want you (the creator of the idea) to succeed.<\/li>\n
  4. …because I have no choice. Every time I use your product, I spread the idea (Hotmail, iPad, a tattoo).<\/li>\n
  5. …because there’s a financial benefit directly to me (Amazon affiliates, mlm).<\/li>\n
  6. …because it’s funny and laughing alone is no fun.<\/li>\n

    <\/p>\n

  7. …because I’m lonely and sharing an idea solves that problem, at least for a while.<\/li>\n
  8. …because I’m angry and I want to enlist others in my outrage (or in shutting you down).<\/li>\n
  9. …because both my friend and I will benefit if I share the idea (Groupon).<\/li>\n
  10. …because you asked me to, and it’s hard to say no to you.<\/li>\n
  11. …because I can use the idea to introduce people to one another, and making a match is both fun in the short run and community-building.<\/li>\n
  12. …because your service works better if all my friends use it (email, Facebook).<\/li>\n
  13. …because if everyone knew this idea, I’d be happier.<\/li>\n
  14. …because your idea says something that I have trouble saying directly (AA, a blog post, a book).<\/li>\n
  15. …because I care about someone and this idea will make them happier or healthier.<\/li>\n
  16. …because it’s fun to make another teen snicker about prurient stuff we’re not supposed to see.<\/li>\n
  17. …because the tribe needs to know about this if we’re going to avoid an external threat.<\/li>\n
  18. …because the tribe needs to know about this if we’re going to maintain internal order.<\/li>\n
  19. …because it’s my job.<\/li>\n
  20. I spread your idea because I’m in awe of your art and the only way I can repay you is to share that art with others.<\/li>\n<\/ol>\n

    Seth Godin<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Ideas spread when people choose to spread them. Here are some reasons why: I spread your idea because it makes me feel generous. …because I feel smart alerting others to what I discovered. …because I care about the outcome and want you (the creator of the idea) to succeed. …because I have no choice. … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,143],"tags":[],"class_list":["post-4925","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-sethgodin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=4925"}],"version-history":[{"count":18,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4925\/revisions"}],"predecessor-version":[{"id":4943,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/4925\/revisions\/4943"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=4925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=4925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=4925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}