{"id":4950,"date":"2013-07-09T15:47:09","date_gmt":"2013-07-09T15:47:09","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=4950"},"modified":"2014-12-20T19:16:42","modified_gmt":"2014-12-20T19:16:42","slug":"new-york-times-bestseller-on-the-perils-of-social-media","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2013\/07\/new-york-times-bestseller-on-the-perils-of-social-media\/","title":{"rendered":"New York Times Bestseller On The Perils Of Social Media"},"content":{"rendered":"

Back in April I wrote an article about the ill-timed and extremely insensitive Tweets put forth by a brand:\u00a0Epicurious Uses The Boston Marathon Tragedy To Cross That Line<\/a>. It was of course not the first nor the last example of social media gone bad in the context of a brand and those entrusted with the\u00a0marketing<\/a>\u00a0of it.<\/p>\n

Today, however, I want to talk about when\u00a0social media<\/a>\u00a0goes bad from a human perspective. You do remember humans, right? Oh sure, there’s autobots and other techno-related gizmos that will Tweet, post and Like on we humans’ behalf – at least I think there is?<\/p>\n

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But at the end of the day it is we humans who are traveling the highways and biways of social media on an ever-increasing pace.<\/p>\n

And it is we humans, judging by the results of a recent study, who are leaning more and more on social media to air our dirty laundry; to hold grudges; to be, dare I say it: uncivilized.<\/p>\n

Led by\u00a0Joseph Grenny<\/a>, co-author of the New York Times bestseller\u00a0Crucial Conversations<\/a><\/em>, the study revealed, among other things: nearly 4 in 5 people are seeing increased incivility on social media, and 2 in 5 have unfriended or blocked family, friends or coworkers as a result.<\/p>\n

Additional findings include:<\/p>\n