{"id":5009,"date":"2013-08-18T13:44:53","date_gmt":"2013-08-18T13:44:53","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5009"},"modified":"2014-12-20T18:18:21","modified_gmt":"2014-12-20T18:18:21","slug":"my-top-ten-realized-benefits-of-twitter-via-sbarro-cmo-sarahmcaloon","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2013\/08\/my-top-ten-realized-benefits-of-twitter-via-sbarro-cmo-sarahmcaloon\/","title":{"rendered":"MY TOP TEN REALIZED BENEFITS OF TWITTER ~via @Sbarro CMO @SarahMcAloon"},"content":{"rendered":"

Guest post by\u00a0Sarah McAloon<\/a>\u2026 originally published at\u00a0Full Impact Marketing<\/a><\/p>\n

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I\u2019ve been thinking a lot about Twitter recently, both my personal use of it and for the brand I work on @sbarro. \u00a0For the last year I\u2019ve been on a Twitter deep-dive and I\u2019d say I\u2019m an intermediate with ~900 followers.<\/p>\n

I wanted to write this blog to help other executives realize the opportunities that I have found in Twitter, for themselves and for their brands. \u00a0If you know anyone who can benefit from Twitter please feel free to forward.<\/p>\n

My Top Ten Twitter Realized Benefits:<\/strong><\/p>\n

1)<\/strong>\u00a0It curates specially selected news just for my interests. \u00a0I follow @CNN and @WSJ but I also follow @PerezHilton. \u00a0If you only want to look at the WSJ and CNN every day \u2013 then you can, right in your twitter news feed. \u00a0I think this is the first benefit of twitter but the one most execs don\u2019t know about.<\/p>\n

2)<\/strong>\u00a0I get the news first. \u00a0Twitter allows you to get the new first directly from eye-witnesses or ear-witnesses. \u00a0The manhunt for the Boston bombers was a huge Twitter event. \u00a0I was watching the television for CNN\u2019s coverage but the real news was coming in a lot quicker on my Twitter feed on my phone. \u00a0People were either tweeting from the ground or tweeting live police radio coverage. \u00a0Whatever you want to know about, odds are that someone will share it on Twitter before the big media companies can share it.<\/p>\n

3)<\/strong>\u00a0\u00a0I meet like-minded people. \u00a0I have just started to realize the value of this. \u00a0I met @TedRubin on Twitter @ValaAfshar and @DJMediaBuy. Through Ted I met @DrewNeisser @CMOClub @Tamican @jmkstock and many others. \u00a0I got invited to a dinner on Social ROI and got some amazing tips from these gurus. \u00a0Go follow them all, they are great. \u00a0 #FF (means Follow Friday \u2013 used to tell you who the writer thinks are great people to follow).<\/p>\n

4)<\/strong>\u00a0Others share my message. \u00a0The great thing about being among friends as I see them, they are my like-minded Twitter friends, is that friends talk to other friends and share messages they think are relevant. So I get to find new people, my friends\u2019 friends, and they introduce new people to me simply by sharing content and through # like #FF. \u00a0Your friend list keeps getting bigger. \u00a0Knowing the above people helped @sbarro get to 1MM impressions for a piece of social we engaged in with one of our superfans @T_Naz. \u00a0Follow him too because he\u2019s awesome. \u00a0After we engaged with him on Twitter we renamed our breadsticks after him and he wrote @Thrillist an email to tell them about the experience. \u00a0After all the retweets we got plus some big retweets from my new friends above we ended up with over 1MM impressions. \u00a0#Awesome. \u00a0Read more about our @T_Naz sticks at\u00a0http:\/\/www.thrillist.com\/search?q=t_naz<\/a><\/p>\n

5)<\/strong>\u00a0I can share other people\u2019s messages. I often find tweets for other people and share them, even to the people not on Twitter. \u00a0There is an easy email share button that I would say I use 10 times a week to forward people relevant content I find for them.<\/p>\n

6)<\/strong>\u00a0To get an \u201cin\u201d with some people. \u00a0@DJMediaBuy and @Aewheeler I met through Twitter while I was actually at the #aadigital conference. Through this # about 30 of the audience were live-tweeting (using the # to see others tweets about this event even if you were not originally following them). \u00a0Alex Wheeler, VP digital at Starbucks gave an amazing presentation and I wanted to hear more. \u00a0She responded to a positive tweet of mine about her speech and I asked to connect with her via DM (Direct Message). \u00a0DM is private communication between 2 people used like a very short email when the content is private. \u00a0Through this I set up a 30 minute best practice conversation with her and my team which was invaluable.<\/p>\n

7)<\/strong>\u00a0Randomly good people find me. \u00a0I was contacted through my twitter account by a copywriter of a top creative firm who told me he had a dream about Sbarro and although the agency he worked for couldn\u2019t work with our business due to a conflict of interest, he was so passionate about our brand he just wanted to offer help. \u00a0 I\u2019ve spoken to and emailed this guy a few times now and he makes my day every time. \u00a0He is so refreshing and helps me think creatively. \u00a0He looked me up on Linked In but engaged with me at first on Twitter \u2013 now on email. Another Twitter match-making moment.<\/p>\n

8)<\/strong>\u00a0It allows me to be a thought-leader and partner with my Digital Director @Ralphpici. \u00a0I read an article (see link below) about a speech\u00a0Ted gave via Twitter (funnily enough), it was shared by @Tamicann (funnily enough). Ted\u2019s advice (and he should be giving advice with 150k followers) was not to give up your input into social strategy because you don\u2019t understand it. Being so involved in Twitter allows you to input into business strategy and add real value. \u00a0One of my lines is that Twitter is the way forward. Ignore it and risk being an anachronism within marketing.<\/p>\n

http:\/\/www.news.com.au\/technology\/biztech\/things-businesses-get-wrong-on-social-media\/story-fn5lic6c-1226694155868<\/a><\/p>\n

9)<\/strong>\u00a0It allows me to personally engage with our consumers. \u00a0I have editing rights to our Twitter account and have also recently set up an additional account for @SbarroCMO. \u00a0Both of these accounts are in addition to my personal Twitter handle @SarahMcAloon. \u00a0Through our brand account and through the new CMO account I can get a direct view about what our consumers are doing and saying. \u00a0They tell me what we can improve on and what they love about Sbarro. \u00a0Simply liking their check ins on Foursquare can make our consumer feel like we care about them. People tell us we made their day after mentioning them in a tweet. \u00a0And then there is T_Naz. \u00a0See point 4.<\/p>\n

10)<\/strong>\u00a0\u00a0It\u2019s just awesome. \u00a0Come on!<\/p>\n

I\u2019ve heard a lot of concerns about Twitter, like, it will take too much time, I don\u2019t want any more emails (which actually doesn\u2019t make any sense), it doesn\u2019t feel like me (doesn\u2019t make any sense either). \u00a0I realize that some people will never join the revolution. \u00a0I am afraid for those people. \u00a0I want everyone to jump in. \u00a0The water is the perfect temperature.<\/p>\n

If you do decide to either join Twitter or become more engaged with Twitter then let me be one of your first new friends\u00a0@SarahMcAloon<\/a>. \u00a0Just one tip. Don\u2019t write \u201ctesting 1, 2, 3\u201d as your first tweet like I did \u2013 lame, very lame.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Guest post by\u00a0Sarah McAloon\u2026 originally published at\u00a0Full Impact Marketing   \u00a0   I\u2019ve been thinking a lot about Twitter recently, both my personal use of it and for the brand I work on @sbarro. \u00a0For the last year I\u2019ve been on a Twitter deep-dive and I\u2019d say I\u2019m an intermediate with ~900 followers. I wanted … Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1458,526,308,455,50,32,358,30,244],"class_list":["post-5009","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-tedrubin-2","tag-blogging","tag-engagement","tag-influence","tag-listening","tag-marketing","tag-relationships","tag-social-media","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5009"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5009\/revisions"}],"predecessor-version":[{"id":5010,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5009\/revisions\/5010"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}