{"id":5027,"date":"2013-08-28T21:03:38","date_gmt":"2013-08-28T21:03:38","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5027"},"modified":"2014-12-20T18:17:41","modified_gmt":"2014-12-20T18:17:41","slug":"customer-ize-your-brand-culture","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2013\/08\/customer-ize-your-brand-culture\/","title":{"rendered":"\u201cCUSTOMER-IZE\u201d your Brand Culture"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div id=\"pin_images_1\"><a id=\"irc_mil\" href=\"http:\/\/www.tedrubin.com\/?p=4344\"><img loading=\"lazy\" decoding=\"async\" id=\"irc_mi\" alt=\"\" src=\"http:\/\/customersrock.net\/wp-content\/uploads\/2011\/09\/Customer-experience.jpg\" width=\"400\" height=\"300\" \/><\/a><a href=\"http:\/\/www.tedrubin.com\/customer-ize-your-brand-culture\/#\">\u00a0<\/a><\/div>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.returnonrelationship.com\/?page_id=14\">And dramatically increase you\u00a0Return on Relationship\u2026 #RonR.\u00a0<!--more--><\/a><\/p>\n<p><a href=\"http:\/\/www.returnonrelationship.com\/?page_id=14\"><strong>1. Always give customers the benefit of the doubt.<\/strong><\/a><\/p>\n<p><strong>2. Don\u2019t say \u201cI understand how you feel\u201d\u2026 unless you are truly attempting to do so.<\/strong><\/p>\n<p><strong>3. Don\u2019t always be up-selling. Let them be surprised you did not try to sell them something else.<\/strong><\/p>\n<p><strong>4. When a customer has a problem, go above and beyond, and deliver more than just the fix.<\/strong><\/p>\n<p><strong>5. Shut up and listen. Ask questions you may not want the answer to.<\/strong><\/p>\n<p><strong>6. Reward creative problem solving by your staff.<\/strong><\/p>\n<p><strong>7. Always say you are sorry\u2026 and mean it. Goes such a long way.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00a0 &nbsp; And dramatically increase you\u00a0Return on Relationship\u2026 #RonR.\u00a0<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1370,1458,25,394,308,32,241,358],"class_list":["post-5027","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-ronr","tag-tedrubin-2","tag-brand","tag-business","tag-engagement","tag-marketing","tag-relationship-marketing","tag-relationships"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5027"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5027\/revisions"}],"predecessor-version":[{"id":5028,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5027\/revisions\/5028"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}