{"id":5128,"date":"2013-10-01T18:34:18","date_gmt":"2013-10-01T18:34:18","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5128"},"modified":"2014-12-20T18:01:13","modified_gmt":"2014-12-20T18:01:13","slug":"dont-underestimate-the-power-value-of-twitter","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2013\/10\/dont-underestimate-the-power-value-of-twitter\/","title":{"rendered":"Don\u2019t Underestimate the Power &amp; Value of Twitter"},"content":{"rendered":"<p><strong>Don\u2019t forget that although Twitter\u2019s only used by small % of the population, it\u2019s a seeding medium with content that very often finds its way to other mediums via every day users and influencers, a place for real-time news, sentiment analysis, and feedback\u2026 and an incredibly viable search engine. #RonR<\/strong><\/p>\n<p><a href=\"http:\/\/www.businessinsider.com\/chart-of-the-day-twitter-is-still-very-small-2013-9?pundits_only=0&amp;comments_page=0#comment-5245f6b56bb3f77d342a504d\">via Business Insider\u2026<!--more--><\/a><\/p>\n<div>\n<div id=\"pin_images_1\"><a href=\"http:\/\/tedrubin.com\/?p=4488\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/static6.businessinsider.com\/image\/5245e93aecad04c41f8f0417\/chart-of-the-day-twitter-is-still-very-small.jpg\" width=\"720\" height=\"540\" border=\"0\" \/><\/a><a href=\"http:\/\/tedrubin.com\/dont-underestimate-the-power-value-of-twitter\/#\">\u00a0<\/a><\/div>\n<\/div>\n<p><a href=\"http:\/\/e.businessinsider.com\/4b2d368ced948543a5fce7b515r4p.bms\/UkXpzeYQbsBgIfnNC1675\" target=\"_blank\">Twitter Is Still Very Small<\/a><\/p>\n<p>Twitter, despite feeling ubiquitous to people in the media, remains a relatively small platform.<\/p>\n<p>This\u00a0<a href=\"http:\/\/e.businessinsider.com\/4b2d368ced948543a5fce7b515r4p.bms\/UjxYTOYQGOpHVnW5B6575\" target=\"_blank\">chart from BI Intelligence<\/a>\u00a0shows that just 18% of U.S. Internet users are on Twitter. The people that are on Twitter are using it largely to track news.<\/p>\n<p>There\u2019s two ways to look at this. On the one hand, it means Twitter has room to grow. On the other, it suggests Twitter isn\u2019t mainstream, and it might not ever go mainstream.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t forget that although Twitter\u2019s only used by small % of the population, it\u2019s a seeding medium with content that very often finds its way to other mediums via every day users and influencers, a place for real-time news, sentiment analysis, and feedback\u2026 and an incredibly viable search engine. #RonR via Business Insider\u2026<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[526,32,1905,1900,1899,244],"class_list":["post-5128","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-blogging","tag-marketing","tag-r_onr","tag-socialmedia","tag-tedrubin-3","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5128"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5128\/revisions"}],"predecessor-version":[{"id":5129,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5128\/revisions\/5129"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}