{"id":5162,"date":"2013-10-25T16:54:09","date_gmt":"2013-10-25T16:54:09","guid":{"rendered":"http:\/\/www.thesocialcmo.com\/blog\/?p=5162"},"modified":"2014-12-20T18:00:08","modified_gmt":"2014-12-20T18:00:08","slug":"why-relationships-advocacy-are-keys-to-social-success-webinar-via-engagesciences","status":"publish","type":"post","link":"https:\/\/www.thesocialcmo.com\/blog\/2013\/10\/why-relationships-advocacy-are-keys-to-social-success-webinar-via-engagesciences\/","title":{"rendered":"Why Relationships & Advocacy Are Keys to Social Success (Webinar via @EngageSciences)"},"content":{"rendered":"

http:\/\/www.youtube.com\/watch?v=yNsNdk1yOsE<\/a><\/p>\n

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October 23, 2013<\/a>\u00a0by\u00a0engagesciences<\/a><\/p>\n

On Tuesday October 22 Richard Jones, the CEO of EngageSciences was joined by Ted Rubin, globally recognised as the most followed CMO on\u00a0Twitter<\/a>\u00a0for a live webinar on \u201cWhy Relationships and Advocacy Are The Keys to Social Success\u201d.<\/p>\n

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 <\/p>\n

During the webinar Ted and Richard delved into the importance of leading with social within an organization and making sure brands reassess their strategy to bring in new marketing techniques. They mentioned how brands need to change from \u201cconvince & convert\u201d to \u201cconverse & convert\u201d.<\/p>\n

Some other key takeaway points from the webinar were that too many companies think the relationship ends when someone presses the follow\/like button. Brands need to understand that this is only the start. There is so much that needs to happen afterwards to make the fan engagement both relevant and valuable. Ted also discussed the importance of listening. Instead of \u201ctargeting\u201d customers, ask first, and don\u2019t be afraid to find out what your customers want and listen to their replies!<\/p>\n

One of my personal favourite quotes from Ted was this: \u201cRelationships are like muscle tissue, the more you engage them the stronger and more valuable they become\u201d and he couldn\u2019t be more right. \u00a0Brands need to start to understand that the relationships with their fans need work. They need nurture and, yes, it takes time. But once those fans realise how much they mean to you, it\u2019s surprising how quickly they will become a long-term advocate.<\/p>\n

The webinar ended on a very interactive Q & A discussion where both Ted and Richard had some great insights about \u201chow\u201d and \u201cwhen\u201d to interact. Some of the questions that came up are below, but you will have to watch the webinar to find out the answers.<\/p>\n

\u201cWhat brands are driving ROR principles well\u201d<\/p>\n

\u201cWhat are the key measures of success that you can present to the wider marketing team to prove the success of social marketing?\u201d<\/p>\n

\u201cWhat\u2019s your view on the dramatic emergence of mobile and how it will impact the way brands communicate with their fans?\u201d<\/p>\n

\u201cAt what point are you stepping over the line with consumers? \u00a0If you have a low interest product how tenuous can your social be before people question why you are doing it?<\/p>\n

\u201cWhat\u2019s the role of the hashtag in the broader marketing mix? Should traditional media channels see them as a threat or a way to socialise their products?\u201d<\/p>\n

Watch the whole webinar online below and do get in touch with Richard (@oldstriker<\/a>\u00a0) or Ted (@TedRubin<\/a>) on Twitter if you have any other questions.<\/p>\n

FRANCESCA HEATH, PR AND EVENTS DIRECTOR<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

http:\/\/www.youtube.com\/watch?v=yNsNdk1yOsE   October 23, 2013\u00a0by\u00a0engagesciences On Tuesday October 22 Richard Jones, the CEO of EngageSciences was joined by Ted Rubin, globally recognised as the most followed CMO on\u00a0Twitter\u00a0for a live webinar on \u201cWhy Relationships and Advocacy Are The Keys to Social Success\u201d.<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137,7],"tags":[1370,1458,25,928,217,552,32,178,3],"class_list":["post-5162","post","type-post","status-publish","format-standard","hentry","category-all-posts","category-tedrubin","tag-ronr","tag-tedrubin-2","tag-brand","tag-brand-advocate","tag-cmo","tag-content","tag-marketing","tag-success","tag-ted-rubin"],"_links":{"self":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/comments?post=5162"}],"version-history":[{"count":1,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5162\/revisions"}],"predecessor-version":[{"id":5163,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/posts\/5162\/revisions\/5163"}],"wp:attachment":[{"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/media?parent=5162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/categories?post=5162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesocialcmo.com\/blog\/wp-json\/wp\/v2\/tags?post=5162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}